By Imogen Watson P&G-owned Secret has placed a diverse lineup of women celebrities at the heart of its campaign for Secret Deodorant – ‘All Strength, No Sweat’ – all handpicked for their achievements in entertainment, sports, business and fitness. Against the backdrop of a custom-made anthem sung by Grammy-nominee Jessie Reyez, the spot gives airtime to their personal stories and how the modern ladies have challenged the status quo. In line with the brand, the women chosen for following their passions and not ‘sweating’ the obstacles in their paths are the Brazilian-American actress Camila Mendes, Olympic gold medalist Swin Cash, actress and entrepreneur Read full story › Source: The Drum...
Read MoreBy Imogen Watson Carole Cadwalladr, the reporter who helped break the Cambridge Analytica story, has hit back at Dominic Cummings, government adviser and campaign director of the Leave EU campaign, after he made a targeted dig at her in an unorthodox civil service recruitment ad on his personal blog. Cummings, the mastermind behind the Conservative’s recent election majority, placed an unusual job placement on his blog, that many recognised as an attempt at stirring up the civil service. On his blog post, Cummings said he felt there was an over-index on generalists, people with arts degrees, and Oxbridge graduate among Whitehall staff. Read full story › Source: The Drum...
Read MoreBy John McCarthy Italian restaurant chain Frankie & Benny’s has subverted the inescapable barrage of vegan marketing stunts with a humourous spot featuring an increasingly enraged Meat Loaf refusing a veggie rebrand. The ad sees the Frankie & Benny’s PR team pitching the artist with a hair-brained scheme to change his name to ‘Veg Loaf’ – all to underline its new vegan menus. Adding to the magic, the creative emulates the original pitch to the artist; Meat Loaf refused to change his name, which in turn, became the focus of the spot. On the work, from recently launched PR agency Idea Farm Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singtel has adopted a more comedic approach for its annual Chinese New Year campaign, moving away from its traditional tug at heartstrings approach. The new campaign is called ‘His Grandfather’s Road’, which is a play on a phrase Singaporeans use to describe drivers who behave as if they own the road. The film showcases a road rage altercation between two families that are in their cars and on their way to visit their relatives and friends on the first day of Chinese New Year but find themselves stuck headlong on a narrow street and refusing to give way to Read full story › Source: The Drum...
Read MoreBy Imogen Watson Despite racking up 336 complaints to the Advertising Standard’s Authority (ASA) (making it the most-complained about ad of 2019) GoCompare has unveiled the second installment of its accident reenactment series. Following a similar format to ‘Tree’ the ad shows Gio Compario, the fictional brand ambassador, working once again as a professional that re-enacts circumstances that lead to real-life car insurance claims. Deer sees the flamboyant operatic tenor driving down an empty road. Out of nowhere, a deer walks in front of his way, and Compario “swerves out of compassion and straight into peril.” Damaging the car in the process Read full story › Source: The Drum...
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