By Samuel Scott It’s a common publicity tactic: brag that your hiring rate is lower than Harvard University’s acceptance rate. The obvious goal is to attract top talent to such a seemingly prestigious company. But it also happens to be completely disingenuous. Take the most recent example. In late 2019, Blinkist, a modern version of CliffsNotes based in Berlin, published an advertorial – oh, excuse me, a piece of content marketing – in the company’s online magazine that highlighted the company’s success and promoted the exclusivity of its staff. “In 2018, thousands of people applied for a job at Blinkist,” the article began. “1,600 Read full story › Source: The Drum...
Read MoreBy Jennifer Faull In order to find the world’s top marketer, The World Federation of Advertisers (WFA) has once again partnered with The Drum for the Global Marketer of the Year award. Here we interview nominee Syl Saller, chief marketing and innovation officer at Diageo, on the role’s evolution within the boardroom. After a year in which global chief marketers at fellow businesses have seen their roles drastically change – or cut altogether – as boards question the value of a CMO position, Diageo’s Syl Saller admits that she has “concern” over the future of the job. Uber, Johnson & Johnson, Beam Suntory, Read full story › Source: The Drum...
Read MoreBy John McCarthy Chelsea FC is the first English Premier League club to introduce a short-term brand partnership product, which it hopes will bite into budgets currently allocated to influencer marketing and publisher partnerships. The club is offering access to its top players, in-house production assets and distribution channels to brands keen to make an impact without the cost and commitment of a long-term deal. Multi-year contracts are currently favoured in football and while there is still a place for these top-tier packages that deliver long-term brand alignment, the club’s top marketer believes his new model can attract new spend from agile marketing Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Quantcast has hired Sonal Patel to lead South East Asia in a newly created role for the business. Patel has spent almost 20 years in the digital advertising industry, most recently as president of programmatic services and product at Dentsu Aegis Network APAC. Prior to this, she held a number of senior positions at AppNexus, Carousell, Google, Twitter, Salesforce, Adgile, and Yahoo!. As an industry leader Patel has often shown a strong passion for ethics and responsibility, as well as discussing innovation and tech. She said: “Quantcast has seen significant growth in Southeast Read full story › Source: The Drum...
Read MoreBy Shawn Lim Chinese smartphone brand Vivo has tapped Bollywood actor Sara Ali Khan to promote the launch of the S1 Pro in India. The campaign, created by BBH India, stars actor and singer Prit Kamani along with brand ambassador Khan to showcase S1 Pro’s design with its camera. The celebrities are set against a futuristic backdrop, where they skate around on skateboards while using various functions of the phone. “We are pleased with our partnership with BBH, who have been able to showcase the product USPs effectively through this creative campaign,” said Nipun Marya, the director of brand strategy at Vivo India. “The S1Pro, our Read full story › Source: The Drum...
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