By Kieley Taylor No sector has generated quite the excitement as video games, among consumers and advertisers alike. 86% of internet users globally said they play games on at least one device, while the gaming market last year hit $152bn, a 9.6% year-over-year increase, according to a report from Facebook. Meanwhile, more investors, including advertising companies, are getting in the game. Last summer, WPP, Bitkraft Esports Ventures and Axel Springer invested in an Israeli startup called Anzu specializing in integrated video game ads. As The Drum reported, Anzu has developed technology capable of putting ad formats including images, banners and video within a Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak The Guardian has seen some significant changes to its leadership team of late, not least the changing of the guard at the top with David Pemsel’s less than eloquent departure as chief executive officer (CEO), to be succeeded by Annette Thomas in March. However, with all the fuss around The Guardian breaking even for the first time in living memory, as well as the tabloid front page-making story of Pemsel’s decision not to take on the role of leading the Premier League, there is perhaps one member of that leadership team has arguably been forgotten… Read full story › Source: The Drum...
Read MoreBy Katie Deighton Bacardi’s Bombay Sapphire is expanding its ambassador program across the country in order to introduce gin to more bars and consumers based outside of the coastal cities. Despite the martini boom of the 20th century, consumer tastes have seen Americans’ consumption of gin lag behind the UK’s. The latter leads the world with gin sales of just under $4bn, compared to US revenues of $2.9bn. However, the American market is set to grow annually by 1.4% thanks to a number of factors. Alcohol industry tracker IWSR cites consumers’ interest in plant-based diets as a leading cause Read full story › Source: The Drum...
Read MoreBy Ella Franceys Productivity in the UK reached an all time low in 2013. Data from the G7 summit showed Britain lagging behind many of our European neighbours in terms of gross domestic product per hour worked out in current prices. After a lot of analysis, it was evident that as a country, we were failing to provide a whole lot of development opportunities for our working population. Action was taken in the form of establishing the Apprenticeship Levy, a tax which large companies had to pay into, and reclaim in the form of training for their staff. Of course, apprenticeships have been around Read full story › Source: The Drum...
Read MoreThe death of the marketing campaign: Why brands should rethink the dynamics of customer relationships
By Richard Barrett Ever-evolving marketing technology and the proliferation of communication channels means that ‘communicating’, or getting your message out there, has never been easier. That’s a positive development, but for some this has created a problem of its own. The level and frequency of comms has resulted in some brands publishing ‘nothing to say’ content for the very sake of it, perhaps doing more damage to their brand equity than if they said nothing at all. In addition to this, people’s lifestyles have changed when it comes to how (i.e. where), and how frequently (i.e. when), they communicate. We’re all posting on social Read full story › Source: The Drum...
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