Posts made in February, 2020

on Feb 7, 2020

By Shawn Lim Google has launched its Valentine’s Day campaign in Indonesia to support those who are single and in ‘almost-but-not-quite’ relationships or in the ‘friendzone’. The campaign, called, ‘Yuk Move On’ (‘Let’s Move On’), and created by Superson, wants to remind these people about the importance of self-love and celebrating life, showcasing how they can move on in life, with a little help from Google. It stars Vanesha Prescilla, an acclaimed actress known for her lead roles in Indonesian Gen Z heart-break dramas, showcasing how showcases how Google apps can help them move on. The film features a hit song from the Indonesian Read full story › Source: The Drum...

on Feb 7, 2020

By Charlotte McEleny For many brands, making sure that digital media is transparent, effective and brand-safe is a complex enough task but for markets across the Asia Pacific, fragmented languages can exacerbate the issue. In line with brand needs, DoubeVerify has expanded its remit to cover an additional 100 languages, which Jordan Khoo, managing director, Asia Pacific, DoubleVerify, says is key for diverse regions. “This is an important move for DoubleVerify in South East Asia and beyond as advertisers want to reach consumers with their brand messages across the region. Many consumers like to engage with content in their native Read full story › Source: The Drum...

on Feb 6, 2020

By Kyle O'Brien SAP is the largest enterprise tech software company on the globe, operating across 180 countries and serving 480,000 customers with technologies ranging from logistics to marketing resources, automation, finance and much more, which makes it difficult to market the entire company based on the specifics of what it does. Instead, SAP would rather champion the companies it creates software for – those that are doing good for the world – and let them guide the next innovation for the future, according to the company’s global chief marketing officer, Alicia Tillman. “The companies that prioritize listening to the needs of their customers Read full story › Source: The Drum...

on Feb 6, 2020

By Shawn Lim The future of over-the-top content (OTT) will see the rise of local regional content production by regional OTT players, driven by the need for storytelling and creating customized offerings for the different market segments, experts believe. While the likes of Netflix’s ‘The Crown’ has been a hit internationally, OTT players understand that 60% of the world’s OTT viewers population is in the Asia Pacific region, which explains why they are investing significantly in creating localised content to win the hearts and minds of consumers in this region. Take Hooq, a Singapore-based OTT joint venture between Sony Pictures, Read full story › Source: The Drum...

on Feb 5, 2020

By Andrew Blustein Google’s recent advertising shake-up has extended into video, where its Chrome browser will soon start blocking mid-roll and other ad formats for short-form videos. Google is complying with a new standard from the Coalition for Better Ads, which applies to videos lasting eight minutes or less across desktop, mobile web and in-app. The standard filters out mid-roll ads, pre-roll ads or pods 31 seconds or longer that cannot be skipped after five seconds, as well as display ads that are in the middle one-third of the video player or take up 20% or more of a video. The Read full story › Source: The Drum...