By Susan Hallam Type in ‘digital marketing awards’ on Google and what comes up? About 223,000 results covering all aspects of our industry’s award business – from new awards opportunities to announcements of agencies who have won a gong or two. And as agency owners, we know there is real value in winning awards. Peer recognition for team success, benchmarking the great work we do for our clients, accolades from judges who have scrutinised applications, boosting team morale, and most importantly, building credibility for your agency. The process of applying for awards is a worthwhile exercise in reflecting on achievements, taking the time to Read full story › Source: The Drum...
Read MoreBy Olivia Atkins Providing a good customer experience in a digital age is the top priority for brands today. Brands are already using location intelligence to tackle many of the challenges related to discovering, engaging and activating customers at the right time and place. But the data can be overwhelming and understanding when to use what data is difficult. This is why map and location insights provider HERE, in partnership with The Drum, has crafted the ‘Using location data to enrich the customer experience’ whitepaper to explore where new opportunities lie. Drawing on insights with industry leaders, the found that location intelligence is Read full story › Source: The Drum...
Read MoreBy olivia atkins Fearne Cotton and youth charity, The Prince’s Trust, have unveiled The Great Create; a new fundraising initiative supported by Staedtler and its triplus range of creative products to assist young people’s wellbeing. The idea is to get people to host their own Great Create parties throughout March, where they can spend time with friends, family and colleagues to make something together. The event is about encouraging people to remember how good it feels to be creative whilst simultaneously raising funds for the mental wellbeing of young people. Fearne Cotton – who is also the Prince’s Trust goodwill ambassador for wellbeing – Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Following the wildly successful 2019 Fifa Women’s World Cup, and against the backdrop of an increase in the viewing and participation of disability sports, BT has unleashed a nuanced and ambitious strategy that will underpin its five-year sponsorship deals with the English, Scottish, Welsh and Irish football associations. Its marketing team hopes the blueprint will ensure consumers see its brand as one that “breaks down barriers” to playing and supporting the beautiful game. Last year, the telecoms giant announced a £50m partnership with the FA in England, filling the gap left vacant by Vauxhall two years previous. Since then it’s Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Drum Design Awards are back, recognising those who are creating amazing work in this sector. Core creative skills like problem-solving, art direction, strategic thinking and great execution remain extremely important to the industry and economy. Leading the jury for the third year is John Mathers, director and consultant of the British Design Fund. “The definition of design and its increasingly changing role in the worlds of business, the environment and social enterprise can sometimes be difficult to pin down,” said Mathers. “What is clear is that there is an ever-growing understanding of its importance and the crucial role that Read full story › Source: The Drum...
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