Posts made in February, 2020

on Feb 4, 2020

By Rebecca Stewart The Institute for Practitioners in Advertising (IPA) is calling on agencies to deploy more diverse media plans after research it conducted with Facebook found that the past five years had brought about a “dramatic” change in how younger people consumer media versus older audiences. According to the latest TouchPoints report – drawn from the IPA’s database which uses a representative sample of over 6,000 adults living in Great Britain – the correlation between the media use of 16 to 34-year-olds and over 55s from a time-spent perspective was 58% in 2015. However, this fell by more than half to Read full story › Source: The Drum...

on Feb 3, 2020

By Kara Prosser As creatives, we all strive for a greater purpose. To do work that is interesting and meaningful, work that will outlive us, and work that helps other humans in need. In a world full of complex challenges, where we are still fighting poverty, gender inequality, disease and climate change – how do we know what to focus on to have an impact? Four years ago, we found an inspiring map to enable us and our clients to do ‘good’ and work together for change. That map, was the 17 United Nations Sustainable Development Goals (SDGs). These goals became our blueprint Read full story › Source: The Drum...

on Feb 3, 2020

By Shawn Lim India announced its budget for 2020 that had a prominent focus on further strengthening the digital infrastructure of the country. According to finance minister Nirmala Sitharaman, the country will allocate Rs 6,000 crore for Bharat Broadband Network Limited, a telecom infrastructure provider. It also dedicated Rs 8,000 crore to the national mission on quantum technologies, to ensure the country fully leverages artificial intelligence and data. India believes this will enable the private sector to build data centre parks throughout the country. “Our vision is that all public institutions at the gram panchayat level such as anganwadis, health and wellness centres, government schools, PDS outlets, Read full story › Source: The Drum...

on Feb 3, 2020

By Katie Deighton Verizon resisted the lure of expensive, bells-and-whistles production for its Super Bowl ad, instead opting for an uncomplicated spot tied to its overarching push around 5G. The wireless network continued last year’s focus on the heroic work of first responders, tying it to its holistic investment in 5G. In a subversive script, Harrison Ford tells stories of ‘The Amazing Things 5G Won’t Do’ in his first ever commercial voiceover. He lists the human elements of bravery that won’t change despite the strides forward in connectivity, while Pearl Jam’s River Cross plays. But despite the star-studded credit list, the work itself was Read full story › Source: The Drum...

on Feb 2, 2020

By Kyle O'Brien Whether aliens are attacking the arctic, outlaws are stranding a family in the wild west or kids are just needing a ride home, Toyota is bringing the action to this year’s Super Bowl to spotlight the all-new 2020 Toyota Highlander. In the spot, titled ‘Heroes’, Cobie Smulders is calmly behind the wheel of the SUV in the role of action hero and mother as she rescues a cast of characters in familiar movie moments. The spot, which will appear in the first ad break of the fourth quarter, features the Highlander Platinum grade. The ad kicks off the ‘Go Read full story › Source: The Drum...