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Posts made in February, 2020

10 advertising insights from Facebook’s earnings call

on Feb 1, 2020

By Kunal Gupta This week, Facebook announced its full year revenue numbers for the last year – here’s a look at some of the key takeaways when it came to advertising numbers. Facebook’s growth = advertising market recession Full year revenue for 2019 was $71bn with an impressive 27% growth rate. eMarketer reports that the global digital advertising market is growing only 15%. This means that if your business is not called Facebook, you are now in a declining market. I predict Facebook will cross $87bn in 2020 and $104bn in 2021. Consumers are spending more time, not less, with Facebook Facebook reported a Read full story › Source: The Drum...

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