By Katie Deighton Starbucks‘ chief marketing officer, Matthew Ryan, is set to depart the role in March, passing the baton over to the company’s senior vice-president of digital customer experience, Brady Brewer. Ryan leaves after just under two years in the role. He landed the job in May 2018 after serving as global chief strategy officer for five years prior. The marketer will “transition from Starbucks” in March and continue to work with the company as an advisor until November. The company did not comment on his next moves. Brewer will take on the top marketing job after nearly 19 years with the company Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs With over 5.6 billion searches made by consumers every day, Google is the world’s most renowned search engine. Also operating Google Maps, one of the most popular local search and mapping apps, the accuracy of a business’s facts on Google can often mean the difference between succeeding or failing. With the launch of the Google My Business (GMB) API, business owners now have greater control over how their brand appears in the popular search engine while being able to manage in real-time crucial information such as opening hours, analytics, and directions (via Google Maps). Yext’s new whitepaper is Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs Even though workloads are ever increasing and many employees are being tasked with doing more with less, only 36% of those in the creative industry are currently using tools or technology within their business to help workers collaborate more effectively. The new The Future of Creative Collaboration whitepaper from Adobe, in partnership with The Drum, shows why collaborative tools are so important, and aims to give creatives more information on how to apply them in a way that actually makes employees more productive. Having surveyed 166 senior creatives, the whitepaper shows that among those who had already applied collaborative technology within their Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singapore-based real estate giant CapitaLand has announced a $10m marketing assistance programme and the flexibility to operate shorter hours for retailers in its shopping malls. It hopes this will help alleviate any impact from the coronavirus outbreak, which has now infected 65,213 people and claimed the lives of 1,486 people across 28 territories at the time of writing. The number of people infected in Singapore currently stands at 58. This has seen people panic and avoid crowded places like malls, which means retail sales are expected to be weak this year, following a 2.8% fall in 2019 which was the steepest decline Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singapore-based digital group Sea has assumed full ownership of Singapore Premier League (SPL) club Home United for an undisclosed sum. As part of the takeover, Sea has renamed the football club to Lion City Sailors and introduced a new kit and squad for the upcoming 2020 SPL season. Forrest Li, the founder, chairman and group chief executive of Sea, will serve as chairman of the club. Sea, which owns e-commerce platform Shopee and eSports platform Garena, has stressed that youth development will remain an integral part of Lion City Sailors’ DNA as the club looks to Read full story › Source: The Drum...
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