By Jennifer Faull Over one week into the UK’s lockdown and many in the industry are still trying to adjust to the shift to working from home and how to deal with anxiety stemming from the uncertainty Covid-19’s grip in the world has created. But many ad agencies have put in place a number of measures to try and support their staff during these difficult times. Diana Tickell is the chief executive of Nabs, the support organisation for the advertising and media industry. She praised organisations for their “proactive” approach which meant many people were working from home before the government issued its Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs There is an opportunity for the brands owned by General Mills to become more mindful and responsible, according to Arjoon Bose, the FMCG giant’s marketing head for the Europe and Australasia regions. In an interview with The Drum’s executive editor Sonoo Singh as part of our ongoing Digital Transformation festival, Bose was asked if FMCG firms were well placed to play a meaningful role in consumers’ lives during the coronavirus pandemic. He replied: “In our industry of food, there’s never been a greater time to be more responsible in how you interact with your consumers. We need to be there [more]. “The brands Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The impact of social distancing and isolation measures on the out-of-home (OOH) sector could be long-lasting. However, new learnings are coming into place and brands are coming together to ensure their OOH campaign messaging is attuned for these unprecedented times. The Drum spoke to Talon Outdoor’s group strategy director, Sophie Pemberton, about how the current situation is changing the industry and what the future holds. With 30% of the world now in lockdown at home, how is the OOH world responding? Whilst the overall effect of Covid-19 has been felt across the entire industry, OOH remains one of the most Read full story › Source: The Drum...
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