By Sam Bradley With the collapse of advertising and marketing spend in recent months, media titles and especially magazine publishers have had a rough time of it, with lay-offs and pay cuts reported across the sector. Just this week, Dennis Publishing, the owner of brands such as Viz and The Week, announced that it was putting a quarter of its staff into a redundancy consultation. However, for some publishers, a significant increase in magazine subscriptions has offset market woes. A study from Jellyfish found that demand for magazine subs has skyrocketed under lockdown, with verticals such as tech and gaming seeing a Read full story › Source: The Drum...
Read MoreBy Imogen Watson A band of cycling companies have teamed up to inspire a new generation of bike lovers through a brand-neutral #BikeIsBest campaign – billed as the ‘most extensive coordinated promotional campaign for cycling since the 1970s.’ With two-thirds of all journeys made under five miles, the cycling industry is on a mission to encourage more people to consider biking that distance, rather than jumping in the car or on public transport. With more people pursuing active travel, #BikeIsBest is intended to seize this unique lockdown side-effect and turn current behaviours into lasting change in the hope of contributing towards cleaner air Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Social distancing has forced years of digital commerce transformation into just a few months. Social shopping in particular is having its moment in the sun as people spend more time flicking through their Instagram and Snapchat feeds. However, as lockdown eases to varying degrees around the globe and people start to feel more comfortable visiting physical stores again, brands would be foolish to put e-commerce on the backburner. Snapchat’s debut into e-commerce was a carefully planned, augmented reality (AR) experience. The app first flexed its e-commerce muscle in 2018 in a partnership with Nike that saw it Read full story › Source: The Drum...
Read MoreBy Olivia Atkins Gamer stereotypes often include images of teenagers in a basement. Bin that image right now. Here come the mums who are taking gaming to the next level. Gamer mums are content consumption machines, according to the study from Activision Blizzard Media, conducted by research agency Alter Agents. By measuring women aged between 25-54 years old who have at least one child at home under the age of 18, they found that mums view entertainment, including gaming, as an important and positive part of their lives and are primed for brand engagement on social media – despite brands largely not Read full story › Source: The Drum...
Read MoreBy Drum Network UK fruit producer, Bardsley England has selected AgencyUK as its new marketing communications agency. The business grows 22,000 tonnes of fruit annually from its 24 sites and 820 hectares of land across the Kent countryside. As a fifth generation family business, Bardsley England has undergone a significant transformation over the past six years under the stewardship of managing director and entrepreneur Ben Bardsley – which is why the team decided to enlist AgencyUK’s support. Bardsley said: “In six years, we have increased production and revenue by 1000%. We have a global mission to change the way the fresh produce industry operates currently, Read full story › Source: The Drum...
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