By Simon Oliveira Sports stars are increasingly using their huge personal platforms to speak out about injustice, even if sometimes their sponsors would prefer them not to. Simon Oliveira, the sport and entertainment specialist who has worked with the likes of David Beckham, Usain Bolt, Neymar Jr and Liam Payne, examines the rise of athlete activism, and what it means for brand partners. Athletes around the world have been central to the global outpouring of emotion since the senseless death of George Floyd. In times of tragedy and injustice, the power of social media is never more evident. Since that fateful day, almost Read full story › Source: The Drum...
Read MoreBy Rob Klingensmith The most successful books, films, leaders, eras and generations all have one thing in common – a deeply compelling story, one that involves people emotionally and shapes their beliefs and actions. And the same goes for brands. We marketers need to hold ourselves to that same high standard. We need to ask ourselves: is the story our brand tells interesting? As a customer, you have to make me care. You have to be clear about what you’re saying, and what you want me to buy into and believe in — well beyond the product or service you are selling. And that’s Read full story › Source: The Drum...
Read MoreBy Imogen Watson Following the death of George Floyd and widespread protests against institutional racism, WeTransfer, the file sharing service beloved by creators, has pledged to strengthen support for black creatives. Chief creative officer Damian Bradfield tells The Drum how the platform plans to make a lasting difference, and not just become another purveyor of hollow words. The George Floyd protests have shone a spotlight on cases of racial discrimination in the US and across the world. Amid the deluge of brands queuing up to declare their support for Black Lives Matter, WeTransfer‘s co-founder and chief creative officer Damian Bradfield says he doesn‘t want Read full story › Source: The Drum...
Read MoreBy Leia Reuter Posterscope’s mobility report tells us that more and more people are returning to the streets every week, with a big month ahead of us as all essential stores and car showrooms open from 1 June, and non-essential stores open from 15 June. In addition to a third of the country who can’t work from home returning to work, and unlimited exercise time available, more people will be excited to spend time shopping for the things they haven’t been able to access during lockdown. This is an amazing opportunity for brands to be the ones that people remember in Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak What is to happen to society over the next decade? The Drum aims to find out by gathering some of the industry’s leading futurists and innovators to offer their take on how the world will progress. As part of The Drum’s Can-Do Festival, a live session will be held where Daniel Hulm, chief executive of Satalia, Lucie Greene, founder of Light Years and Emma Chiu, global director of Wunderman Thompson Intelligence will each offer their views on how business and society will evolve by the year 2030. Meanwhile Amy Kean, brand and innovation director for AndUs will distill their Read full story › Source: The Drum...
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