Posts made in June, 2020

on Jun 9, 2020

By Imogen Watson Football fans dismayed by yet another Premier League-free weekend found solace in the airing of the 1966 World Cup final on Channel 4, which reached 2.8m viewers. Repurposing a moment of thrilling unity, the viewing was part of an epic nationwide football fundraiser for National Emergencies Trust (NET), which is set to be the largest Covid-19 fundraising appeal to date. On Sunday afternoon (7 June), Channel 4 viewers were treated to a rare full broadcast of England’s dramatic win against West Germany in the 1966 World Cup. Aired alongside the match, the full programme of ‘Final Replay ‘66’ included commentary from Read full story › Source: The Drum...

on Jun 8, 2020

By Stephen Lepitak The Chip Shop Awards is the only creative celebration of advertising in the world without rules or restrictions, open to creative practitioners of all levels of experience. The annual ceremony will once again feature categories such as Best Stunt or Experience, Best Ad Which Really Should Run, Best Shop Window Post Card and even Best Use of Bad Taste – announced virtually as part of The Drum’s Can-Do Festival later in June. With nominations now out for this year, The Drum’s executive editor Stephen Lepitak has been discussing the creative ideas behind 2020’s nominated hopefuls in Read full story › Source: The Drum...

on Jun 8, 2020

By Shawn Lim The digital consumption habits of consumers, whether globally or in Asia Pacific, has seen tremendous changes in response to the pandemic. It is clear that after stay-at-home measures were imposed, new media behaviors have emerged fueled by disrupted daily routines and crisis-induced anxiety. According to Verizon Media, the owner of Yahoo, in the early days of the pandemic, it noticed a huge surge in the appetite for information and news updates relating to the virus’ global reach and impact, how countries are responding, and health and scientific knowledge about the virus. Not only were more people shifting online, but more people Read full story › Source: The Drum...

on Jun 8, 2020

By John McCarthy Marketing veteran Tim Davie has been crowned successor to BBC director general Tony Hall. With the former BBC Studios, PepsiCo and P&G man in place to shape the Beeb as it approaches its 100th birthday, what will be the biggest hurdles in future-proofing the public service broadcaster? Tim Davie’s previous senior marketing roles at PepsiCo and P&G will make him hyper-aware of the corporation’s voice on the world stage. As the former head of BBC Studios, the commercial challenges and the broader appeal of its content will be front of mind – particularly how it punches against tough competition. BBC media editor Read full story › Source: The Drum...

on Jun 8, 2020

By Shawn Lim Sportswear brand Reebok has announced it is ending its association with CrossFit after the American fitness brand’s founder and chief executive made racist remarks on Twitter. Reebok has a 10-year exclusive deal as title sponsor of the CrossFit Games and is the sole licensee of CrossFit apparel and shoes. That deal is set to expire sometime after this year’s games and contract negotiations were ongoing between both parties to renew. However, that negotiation is now over after CrossFit founder and chief executive Greg Glassman replied to a tweet by the Director of the Institute for Health Metrics and Evaluation on Read full story › Source: The Drum...