By Drum Network Isobar and Denstumcgarrybowen have announced a new global content solution to deliver a more nimble, efficient and effective way for clients to create content at scale. The platform, called The Content Symphony, uses a connected global studio network powered by artificial intelligence (AI) and linked sharing platforms to provide more content production visibility, agility and control. Clients have long been challenged for more efficient and effective quality content solutions from content discovery to adaptation to distribution. The Content Symphony is a response to clients struggling with implementing global content at scale, for superior value. With unfettered access to over 1,000 world Read full story › Source: The Drum...
Read MoreBy Danny Bluestone So you’re working from home, spending too much time on Zoom calls, feeling a bit frustrated and that normal creative business – design workshops, ideation sessions, design sprints – has had to pause. Time to think again. As someone who leads a remote-first agency that specialises in service design and UX as well as web application development, I know first hand that creativity and collaboration don’t just happen in person. And I can unequivocally state that running design sprints and collaborating with clients is entirely possible, even when you’re 100% remote. It’s just different. A strong design process helps alongside a Read full story › Source: The Drum...
Read MoreBy Imogen Watson To mark World Environment Day, Whoopi Goldberg has joined Extinction Rebellion‘s cause by lending her iconic voice to an emotive animation with a poignant message about climate action. Created by the minds behind Greenpeace’s lovable Rang-tan, Passion Pictures, The Gigantic Change warns against remaining sedentary about climate action, as society returns from lockdown hibernation. Set in the future, Goldberg acts as a grandmother in the year 2050. Responding to the request from her grandchild for a bedtime story, Goldberg’s character picks up ‘The Big Change, a story about our treatment of the earth today. As she reads the story, Goldberg’s Read full story › Source: The Drum...
Read MoreBy Imogen Watson As protests in reaction to the brutality faced by black individuals continue, 56 Black Men and Clear Channel have reignited their effective partnership to amplify a clear message across the UK – ‘Let’s Not Forget’. “This has been a watershed moment surrounding racism and the black community,” contends Cephas Williams, founder of 56 Black Men, in reference to the protests demanding justice for George Floyd who was killed last week (25 May). Loading… “By creating the ‘Let’s Not Forget’ campaign, I am trying to harness some of this rise in consciousness and awareness and Read full story › Source: The Drum...
Read MoreBy Caroline Parry The Covid-19 pandemic has transformed our lives in just a few short months, but, amidst the anxiety and uncertainty, there has been a surge of social good. Businesses across the world have played a key role in supporting their communities and beyond by moving quickly to activate the social good in their organisations. The Drum, in partnership with Facebook, is launching a ‘Business for Good’ series to celebrate some of the best social good work on the platform – including charitable giving, crisis response, health initiatives, campaigns, and mentorship – that help the communities we are part of and to create Read full story › Source: The Drum...
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