By John McCarthy BuzzFeed’s ‘Joy and Truth’ philosophy sets pizza and kitten virality as unlikely bedfellows to hard-hitting news. But in furloughing staff, it’ll be getting less ‘Truth’ from the UK and Australia. Can the BuzzFeed philosophy hold true in the face of these difficulties? In May, BuzzFeed was among the global news organisations furloughing staff (68). At BuzzFeed News in the UK and Australia, full news teams were furloughed (10 and four staff respectively). And while the VC-funded organisation had cut around 200 staff in 2019, the dozens in 2020 and the shuttering of respected newsrooms perhaps Read full story › Source: The Drum...
Read MoreBy Owen Lee FCB Inferno’s chief creative officer Owen Lee offers his take on why the Covid-19 pandemic is proving the importance of community and the magic of mass communication. Rather than being momentous, the truth is, living through history is hard. It throws everything we know up into the air. Normality is replaced by meetings featuring kids, dogs and domestic bickering. And home fitness regimes are uncomfortably close to the solace of the fridge. It all reminds us, that nothing is normal about this new normal. But in between this, and the tragic scenes we are seeing on our TV screens, we Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Drum Awards for the social media sector is back for 2020. Whether you’re an agency, in-house brand or supplier to the industry, this global competition exists to award you and shine a spotlight on the campaigns that are cutting through and delivering results. Earlier this month we announced David Wilding, director of planning at Twitter UK as chair of the judges. This year’s judging panel brings together experts from Twitter, Matter Of Form, Defected Records, Royal Mail, Diageo, Jellyfish, Conde Naste, Jaguar Landrover, Brave & Heart, We Are Hydrogen, Matt Navarra Media Ltd, Immediate Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The Drum’s Can-Do Festival, a new event dedicated to creative disruption, has added a raft of Asia Pacific speakers to its line-up including senior figures from Coca-Cola, IAG, Lenovo, Riot Games, M1, Iris and MyRepublic. The Can-Do Festival has been launched to celebrate the innovation and creative thinking at the heart of the marketing industry, and the topics for The Drum’s APAC audience includes, esports, the rise of Korean drama, brand safety, online pitching and ad fraud. With more sessions being added to the line-up every day, sign up to the Can-Do Festival for Read full story › Source: The Drum...
Read MoreBy Calvin Soh A.I. can store all the books since Man wrote. So 0110010111 in and Art out? It can write “To be or not to be” but can it write the rest? Can A.I. write light like, “The rich are tarred with the same lush.” Or dark like, “The gropes of wrath kicked off Me Too.” Or deep like, “Why can’t I see my own face?” Do you know what id is, A.I.? Can it write a song of peace that the world can sing to? “You may know I’m a ______. But I’m not the _____ one.” (You’ve sung it in your head, did you not?) Can its words move men Read full story › Source: The Drum...
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