By Stephen Lepitak This year’s Chip Shop Awards winners have been announced, and it has been revealed that the Chair’s award has been bestowed on ‘Show Your Ring,’ by the new consultancy, The Copy Docs. The Chip Shop Awards as the only creative awards with no rules, in order to allow those in and outwith the advertising sector to explore and celebrate ideas-first. ‘Show Your Ring’ was submitted to the Best Use of Bad Taste category and was described by Ben Golik, executive creative director of M&C Saatchi London as a “really sweet campaign.” Created for Prostate Cancer UK with the fictional idea of Read full story › Source: The Drum...
Read MoreBy Danielle Gibson The Chip Shop Awards, the awards scheme with no rules, relish the laughs, gasps, boos and hisses and every year our entrants try to top the last in an attempt to grasp that golden chip and show the world what great, unadulterated creative looks like. Tasked with determining who would claim Chip Shop fame this year was a jury full of industry experts from VMLY&R, Havas London, Saatchi & Saatchi, Mr President, Grey London, McCann London, M&C Saatchi, Tribal Worldwide, Leo Burnett, Guinness World Records and Brave. The top chip was awarded to Seine Kongruangkit, a student at the Read full story › Source: The Drum...
Read MorePrint designers at NYT, The New Yorker, Time, The Economist and The Big Issue on covering global crises
By Imogen Watson Even though the current public health emergency has caused some physical editions to cease, shuttering newspaper stands and leaving airports and train stations deserted, the current news cycle has ushered in a new era of creativity for print. “Most people see the cover of Time now digitally,“ explains DW Pine, the title’s creative director. “That certainly wasn’t the case for the first 90 years of our existence. It’s become a massive audience that way, and they wait for Time to weigh in on a topic.“ The fact is, people no longer need to buy a physical copy to admire a Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak As long-time followers of Ryan (@Dr_Draper) Wallman on Twitter will contest he is one of the wittiest and most insightful advertising professionals out there. In his role of creative director and head of copy for Wellmark, the doctor-turned-creative has a unique take on what works in the health sector when it comes to communications, but as his recently released book Delusions of Brandeur demonstrates, he has an engaging understanding on the world, and problems, of marketing. Wallman spoke to The Drum’s executive editor Stephen Lepitak over a cuppa as part of The Drum’s Can-Do Festival to Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The pandemic lockdown measures may have completely changed the way pitches are run for the marketing industry, Ebiquity believes some of these changes should be kept forever. Speaking as part of The Drum’s Can-Do festival, Leela Nair, managing director for South East Asia at Ebiquity, shared how the company had completely overhauled the pitch process to be entirely virtual. In a market like South East Asia, where prior to Coronavirus key talent from agencies would often spend time on planes for pitches, being virtual meant putting top talent in the room became much easier, and cheaper, for Read full story › Source: The Drum...
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