By Ellen Ormesher To support the ongoing fight for racial justice for the black community, the Ad Council have launched a new PSA to inspire all Americans to fight for racial equality in America. The latest in the organization’s longstanding ‘Love Has No Labels’ campaign, the spot holds a mirror to the simple acts of freedom often celebrated and taken for granted by non-black Americans and reveals the stark contrast of those freedoms and the way black people in the US have endured systemic racism and injustice. Created with R/GA, it encourages viewers to come together for racial justice, directing to lovehasnolabels.com for educational Read full story › Source: The Drum...
Read MoreBy Imogen Watson It might be one of the most coveted positions in the ad agency infrastructure, but what role does the chief creative officer (CCO) really play in the grand scheme of things? As part of The Drum’s Can-Do festival leading creative gurus from FCB, Leo Burnett and Impact BBDO discussed the ins and outs of running creative departments, particularly in the last few months of lockdown. This year, The Drum’s World Creative Rankings found Frederick Levron, worldwide creative partner at FCB Global to be the most awarded chief creative officer of 2019. In his creative role at FCB, Levron Read full story › Source: The Drum...
Read MoreBy Awards Analyst Al Jazeera Media Network (Digital Division) won the Best Use of Photography award at The Drum Online Media Awards 2020 for its ‘Meet the Rescuers’ coverage. Here, the team behind the images explain the challenges faced and the strategies used to deliver this project. The challenge The sea route between Libya and Malta/Italy is the deadliest migration crossing in the world. More than 1,000 people died making that crossing in 2019 while the figure sits at almost 12,000 since 2016. Rescue efforts are carried out by volunteers and NGO rescuers. The rescuers’ work has been criminalised by some politicians. They have Read full story › Source: The Drum...
Read MoreBy Tom Jarvis The key to an award winning campaign is when an idea is communicated on social in an effective way. The key to an award winning collaboration is communication, full stop. Clear communication between a client and an agency is essential to ongoing success. As we approach nearly a three year milestone working with Discovery, it is an understatement that we’ve learnt a lot from this tight-knit partnership. Acting as an integral part of a client’s marketing/comms team has allowed us to cement ourselves as indispensable to both their social strategy ideation and implementation. So, how exactly did we get Read full story › Source: The Drum...
Read MoreBy John McCarthy Businesses are studying history’s great recessions and downturns to understand how to navigate the Covid-19 fallout. John Sculley, former Apple chief executive and Pepsi president, and a tech investor, has seen his fair share of business challenges. As part of The Drum’s Can-Do Festival, he shared how to build a brand when others shrink at the challenge. Keep on advertising The 83-year-old’s first piece of advice rings as true in a recession as it does in a pandemic: keep on advertising. This reflex, as evidenced by the studies of Peter Field and Les Binet, exists for several reasons – cheap Read full story › Source: The Drum...
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