By Drum Network Guerillascope are pleased to announce the timely launch of a new TV campaign that promotes the power of peace and love in these challenging times. Unveiled as part of the ‘SafeWorld19‘ initiative, the ad invites viewers to reflect on this important message: “With the world still on pause, what do we really need? Some need hope, some need peace, some need a hug, others need a kiss, some need space. “He needs she, she needs she, she needs he, they need them and we need each other, but in the end, love is all we need.“ Phantomz Electric created the ad, with voice work Read full story › Source: The Drum...
Read MoreBy Sofia Bodger So you‘ve posted a black box on social. What‘s next? The advertising industry went green for climate change, blue for Sudan and rainbow for Pride. And over the last few weeks we’ve gone black for Black Lives Matter. Unless brands stop and take real action, this will just be another colour added to the belt of slacktivism. Sparked by the violent murder of George Floyd in police custody in Minneapolis, protests have erupted in the US and across the world. Many brands have taken to social platforms to express solidarity with the Black community – from Apple, Nike, PrettyLittleThing, Netflix and Ben Read full story › Source: The Drum...
Read MoreBy Drum Network 4media group UK has been appointed by Henkel, parent company of iconic Right Guard as the agency partner for their brand re-launch following a three way competitive pitch. Global integrated comms agency 4media group will work alongside the Henkel brand to develop their brand’s messaging and meaning as a long-time brand in the UK. The account will tap into all areas of 4media’s core services, including research, broadcast, and video production, to relaunch one of Britain’s most popular deodorant brands. Lewis Wilkins, head of new business and growth at 4media group UK said: “We’re thrilled to be working Read full story › Source: The Drum...
Read MoreLive event and brand experience company Freeman has launched a suite of infographics and guides to support brands, organisers, and exhibitors as they begin their return to live event planning. The effort is part of Freeman EMEA’s new ‘Show of Tomorrow‘ campaign. The guides are intended to be a helpful industry reference and resource for reinforcing safety and security measures essential to planning for live events. Assets were curated from government guidance, association best practice and they reflect Freeman’s rich experience and understanding of the live events industry. They include: risk assessment tools (for both customer experience as well as an Read full story › Source: The Drum...
Read MoreBy Emma Mulcahy It is imperative that brands find ever more innovative ways of conducting deep audience research, to keep pace with a world that is ever in flux. Social listening tools have emerged in recent years as an effective means of gleaning these crucial audience insights in real time. A live webinar hosted by The Drum, in partnership with Meltwater looked at the state of social listening and audience research. The webinar also showcased how Agatha Christie Ltd uses media intelligence to craft a content marketing strategy that captivates. Hosted by The Drum Network editor, Chris Sutcliffe, the webinar also offers advice Read full story › Source: The Drum...
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