By Greg James In recent weeks, we have seen the power of media in helping to amplify and propel social movements, with passionate calls for racial justice and equality dominating our feeds. At the same time, major brands have taken unprecedented action in the fight against hate speech and intolerance online. With Black Lives Matter finally starting to get the momentum it deserves, I’ve been heartened to see so many companies take a stand when it comes to investing in brand-safe environments. It matters just as much where a company advertises, as what it has to say. The belief that context matters – that the Read full story › Source: The Drum...
Read MoreBy Michael Sokolov The crisis of trust The advent of the digital era had a profound impact on the field of marketing. The internet’s capacity for brand discovery was a game-changer — e-commerce platforms and social media websites enabled small businesses to compete like never before. But the same changes that allowed brands to become omnipresent had a side effect: they instilled a loss of trust. According to Forrester, this trend is reflective of greater changes in our society. We are always informed, which renders trust redundant. Why trust if we can know things? The abundance of choice devalues our commitments, as we face Read full story › Source: The Drum...
Read MoreHandmade customisable travel accessory company El Camino Bracelets has selected Rooster PR to deliver a media programme designed to increase brand awareness and sales in the UK. El Camino joins Rooster’s ever-expanding roster of travel and consumer clients. El Camino designs and hand-crafts travel bracelets and necklaces, allowing customers to create personalised, customisable accessories that are unique and individual to the customer. First established in 2013 by Cornwall-based business partners, Candace Kellough and Tom Lane, El Camino was founded on their shared passion for travel, adventure and experiences. Customers can design, create and order personalised necklaces and bracelets from the El Camino Read full story › Source: The Drum...
Read MoreBy Elliott Haworth With local delis shuttered, supermarket shelves bare, and Amazon’s stock depleted, many consumers found that a search for a bag of flour in March seemed hopeless. Were it not for venturing into uncharted territory – page two of a Google search – those consumers would never have stumbled across several pure play retailers with abundant stock, willing and able to help ameliorate the sometimes surprise shortages caused by the Covid-19 crisis. From looking for gym equipment to paintbrushes and even seedling tomatoes – consumers have been pursuing wholesome pastimes they previously never had time for. According to a Criteo survey, most Read full story › Source: The Drum...
Read MoreBy The Drum To celebrate the power of collaboration, The Drum pulled together musical talents from across the marketing industry to create a band that performed together for the first time on 3 July, alongside a special appearance from singer-songwriter Katie Melua who also performed on one of the songs (at 8m 25s in video above). In the spirit of the Can-Do festival, the collective came from across the media and marketing industry and from across the world, with varying degrees of experience in music. Yet from lockdown, they collaborated remotely to play a selection of tracks to entertain the industry. The band included: James Read full story › Source: The Drum...
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