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‘Meaningful Media’ is finally having its moment

on Jul 10, 2020 | 0 comments

By Greg James

In recent weeks, we have seen the power of media in helping to amplify and propel social movements, with passionate calls for racial justice and equality dominating our feeds. At the same time, major brands have taken unprecedented action in the fight against hate speech and intolerance online.

With Black Lives Matter finally starting to get the momentum it deserves, I’ve been heartened to see so many companies take a stand when it comes to investing in brand-safe environments. It matters just as much where a company advertises, as what it has to say.

The belief that context matters – that the Read full story ›

Source: The Drum