Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in July, 2020

‘Creativity can solve problems and create solutions’: Gojek on brand innovation during a pandemic

on Jul 1, 2020

By Shawn Lim As a brand with a mission to solve daily problems and create impact at scale, ride-sharing service turned super app Gojek knew it had the capabilities to pivot its business quickly as consumer behaviours changed during the coronavirus pandemic. The brand, which supports two million drivers, 500,000 merchants, and 170 million users across South East Asia, noticed that as SEA countries went into lockdown, safety and hygiene concerns ranked very high on the agenda of its customers its drivers’ livelihoods were threatened by the pandemic. “We made some adjustments to make sure that our supply lines are open so that we can Read full story › Source: The Drum...

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Keyword blocking, context and Covid-19: why it’s time for brands and adtech providers to accentuate the positive

on Jul 1, 2020

By Michael Feeley In the context of the Covid-19 outbreak, an overreliance on ‘negative’ and ‘blunt’ brand safety techniques – such as keyword blocking – is costing advertisers and publishers heavily. Recent data from Newsworks estimates that news publishers will lose somewhere in the region of £50m in online ads from April to July, due to brands’ over-zealous use of keyword blocking on any content related to Covid-19 – positive, negative and educational. In a recent Drum panel discussion on brand safety, Harvin Gupta, UK director of solutions engineering at Xandr, and Tina Lakhani, head of ad tech at IAB UK, outlined the key problems Read full story › Source: The Drum...

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D2C or marketplace? Wix, Jellyfish & Ruby Love debate e-commerce strategies

on Jul 1, 2020

By Charlotte McEleny While most countries are beginning to restart economic activity, for many businesses the last few months have been tough, as lockdown measures cut into supply chains, retail channels and working practices. In response, brands of all size and digital maturity have rushed to find new ways to access customers online. Finding the right e-commerce strategy isn’t always simple, as experts from Wix, Jellyfish and Ruby Love shared with The Drum during The Drum’s Can-Do Festival. Giving context to the scale of growth that e-commerce has seen this year, Wix head of e-commerce marketing Liat Gurwicz, says Read full story › Source: The Drum...

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Online Media Awards winners reveal the lasting editorial lessons from lockdown

on Jul 1, 2020

By John McCarthy Channel 4 News, Jungle Creations and The i, all big winners at The Drum Online Media Awards, share with us what they think gives them their edge in a competitive landscape. Channel 4 First up is Ayshah Tull, a news reporter at Channel 4 News/ITN and part of The Drum Online Media Awards’ Outstanding Digital Team of the Year as well as being crowned Journalist of the Year and taking home the Grand Prix (the first time an individual has been awarded that accolade). Tull is praised by Reuters global editor Jane Barrett, who was a judge at the Online Media Awards, for Read full story › Source: The Drum...

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