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D2C or marketplace? Wix, Jellyfish & Ruby Love debate e-commerce strategies

on Jul 1, 2020 | 0 comments

By Charlotte McEleny

While most countries are beginning to restart economic activity, for many businesses the last few months have been tough, as lockdown measures cut into supply chains, retail channels and working practices. In response, brands of all size and digital maturity have rushed to find new ways to access customers online.

Finding the right e-commerce strategy isn’t always simple, as experts from Wix, Jellyfish and Ruby Love shared with The Drum during The Drum’s Can-Do Festival.

Giving context to the scale of growth that e-commerce has seen this year, Wix head of e-commerce marketing Liat Gurwicz, says Read full story ›

Source: The Drum