By John McCarthy Tokyo 2020 will forever be asterisked in history books as the first postponed Olympic Games, the pandemic-enforced delay meaning it is now the longest-marketed Games – a fact that presents a whole host of unprecedented challenges. Here, the International Olympic Committee’s newly appointed director of digital engagement, Christopher Carroll, tells The Drum how there’s no déjà vu with the new ‘One Year To Go’ campaign. Christopher Carroll is an experienced marketer, with stints at Coca-Cola, Heineken and Under Armour under his belt. His newest role, in digital engagement, was created by the IOC when it quickly realised digital would be Read full story › Source: The Drum...
Read MoreBy Dan Plant Dan Plant, executive head of strategy at Starcom, on the ad industry’s crucial role in restoring consumer confidence and getting the economy moving. “I was asked what I thought about the recession. I thought about it and I decided not to take part.” Those are the now famous words from Sam Walton, the founder of Walmart and at Starcom, we believe that they have never been more relevant. The quarterly forecast from the OECD in June on the state of the UK economy don’t make for great reading. It suggests that a best-case scenario is that the UK economy will shrink by 11% Read full story › Source: The Drum...
Read MoreBy Drum Network StrawberryFrog New York has created a three and a half minute music video for Woody Creek Distillers, featuring Willie Creeks played by William H Macy. Creeks’ new single, “Why I Put My Pants On,” is a song that celebrates bartenders and all of those who’ve made a difference during the ongoing pandemic. Written by Creeks, the song takes the viewer through all the people who have made an impact for good. The song is also performed by Creeks, who sings the talking blues style lyrics. The video can be watched here. <p data-ogsb="white" Read full story › Source: The Drum...
Read MoreBy Daisy Atkinson Despite the authenticity and rigour of a brand’s messaging rightly being susceptible to ever-higher levels of scrutiny, (it’s essential for a brand to know who they are, what they stand for and how they communicate with their audience) it seems odd on reflection that I always find myself working with at least one brand that doesn’t have one of the key frameworks for distinguishing itself and its voice in place. Why brands think it isn’t At the beginning of a client relationship I’ll always ask if a brand has a tone of voice guide they can refer me to, but Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Welcome to Award Winning Stories, a regular video series exploring the stories behind some of the winning work from The Drum Awards. The United Nations (UN) was looking to change perceptions of the organisation and engage with the people of the world more and turned to Grey in an effort to make it more accessible. Here, Jeremy Pyne, chief client officer for Grey London, talks about how the project came to be and how it persuaded renowned environmentalist Sir David Attenborough to get involved. Ultimately the campaign was a winner at The Drum Advertising Awards where it picked Read full story › Source: The Drum...
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