By John McCarthy

Tokyo 2020 will forever be asterisked in history books as the first postponed Olympic Games, the pandemic-enforced delay meaning it is now the longest-marketed Games – a fact that presents a whole host of unprecedented challenges. Here, the International Olympic Committee’s newly appointed director of digital engagement, Christopher Carroll, tells The Drum how there’s no déjà vu with the new ‘One Year To Go’ campaign.

Christopher Carroll is an experienced marketer, with stints at Coca-Cola, Heineken and Under Armour under his belt. His newest role, in digital engagement, was created by the IOC when it quickly realised digital would be Read full story ›

Source: The Drum