Posts made in October, 2020

on Oct 19, 2020

By Charlotte McEleny Using data and insights,driven from social media, can be a huge differentiator for agencies at the pitch stage and beyond, according to Brandwatch. Speaking ahead of a panel, which will feature top industry experts, discussing how to drive value from data at agencies, Brandwatch’s general manager for APAC, Jonny Sawyer, shared his thoughts on this important topic. Sign up here to watch the session at Agencies4Growth Festival. How can agencies use data and insights to grow their business? There are a variety of ways agencies can use social data and insights to grow their business; from lead generation and pitching, through to Read full story › Source: The Drum...

on Oct 18, 2020

By Imogen Watson Despite the pandemic throwing a curveball at 2020, one in five UK advertising and marketing services companies have reported growth in one or more international revenue streams since Covid-19 took hold. The findings arrive from a recent Advertising Association (AA) report, in partnership with Credos and conducted by PwC. ‘Powering Up UK Advertising Exports’ works to highlight how exporting endeavours can fuel business growth while reducing dependency on the UK’s domestic markets. The report is part of a wider initiative led by AA and funded by the Department of Trade, to promote and market the UK’s position as Read full story › Source: The Drum...

on Oct 16, 2020

By Walt Geer Now more than ever, we have the stage and everyone in the room is listening. But if we’re all headed in different directions ‘we’ (Black and Brown people) will never get what we need. Here’s what needs to happen right now. My first speaking engagement in Vegas was lit. This was all new, so my nerves were a mess. While preparing backstage, a co-worker approached me — I thought — to wish me luck. “I’m so excited to see you present. We have some big clients in here, so… do you think you can maybe… um… talk a little ya know… maybe Read full story › Source: The Drum...

on Oct 16, 2020

By Martin Sorrell Famously one of the busiest people in advertising, Sir Martin Sorrell has long led a jetsetting lifestyle, travelling the world to meet clients, speak at events and grow his businesses. So, how has the S4Capital executive chairman adapted to pandemic-imposed restrictions? I’m working from the office, where we have a skeleton crew (all properly socially distanced, masked and sanitised), and have been ever since lockdown restrictions were eased, walking here or taking a taxi with Ferus every day. And I’m sitting at my desk, with my iPad screen on a stand and CNBC squawk box on permanently behind. I have, of course, Read full story › Source: The Drum...

on Oct 16, 2020

By Jordan Fisher You can barely visit a website nowadays without being bombarded by a cookie pop-up, taking over your screen, asking you to allow or deny permission for a plethora of use cases for cookie data. Although the implementation of these consent management tools is often shabby and over-complex for the end user, the rationale for doing so is extremely important to meet growing consumer expectations regarding their data. Cookies have changed very little since their conception in the 90s, typically stored within a browser, containing information about your visit to a website. The information, however, is now used far more widely that Read full story › Source: The Drum...