By Amy Houston This week, The Drum’s social media executive Amy Houston considers efforts from social platforms to promote the educational, informative and wholesome sides of the web. Social is the middle child of marketing – crying out for attention, often blamed and occasionally overlooked. But for all its downfalls, there is so much positivity to be found on social platforms. You don’t have to search far to find a story about long-lost relatives reconnecting, small organizations going viral or a Crowdfunder reaching its target. Communities are a huge part of the online landscape. Throughout my own career the support from fellow social media managers Read full story › Source: The Drum...
Read MoreBy Imogen Watson From the moment Neil Armstrong took one small step for man, outer space has felt less, well… out of this world. And now after years of relying on the imagination of directors from Stanley Kubrick to George Lucas to take us into space, thanks to the likes of Elon Musk’s SpaceX and Jeff Bezos’ Blue Origin, a new era in commercial spaceflight is about to become a reality. While we’re a long way off ‘Skyscanning’ the cheapest month to go to Mars, we now live in a world where anyone (as long as you’ve got a few million dollars to spare) Read full story › Source: The Drum...
Read MoreBy Caroline Parry The advertising industry is way behind when it comes to diversity and inclusion, but it is not too late providing a roadmap to systemic, embedded change begins to emerge. That was the key takeaway from a recent digital panel, Advertising, are you too late when it comes to diversity and inclusion, hosted by Adobe Stock and The Drum. The panel was moderated by consulting editor, Sonoo Singh. Is the advertising industry living up to some of its promise? As Black History Month begins and, in the wake of the global outrage following the death of George Floyd in police custody in June, Read full story › Source: The Drum...
Read MoreBy amit bapna Indian independent agency Thinkstr’s cofounder Satbir Singh shares the pros and cons of work-from-home creativity and what goes into making a major brand campaign during the pandemic. Fresh from the success of launching a major campaign push for Trucaller, the reality of creating talked-about advertising from home isn’t as easy as it seems, says Singh. “Independent agencies, mostly small in India, do not have the safety-net of core global clients or network support. Ironically, that also means there is no pressure to take evasive action like downsizing your team which otherwise is a heart-breaking event in smaller, closely-knit systems,” says Satbir Singh, Read full story › Source: The Drum...
Read MoreA new multi-million pound campaign for DryNites has been launched this week across TV, online video and social media. DryNites is the UK’s leading brand in the sector, designed to help parents and their children manage bedwetting. The purpose of the campaign is to help families manage bedwetting so that kids can worry less about it and get on with enjoying their childhood. The strategy, creative, media planning and digital media buying are by RocketMill, Mindshare handle the TV buying. The TV ad was produced by Armoury. Stephanie Madrell, senior brand manager at DryNites said: “We don’t think kids should worry about bedwetting, we Read full story › Source: The Drum...
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