Posts made in February, 2021

on Feb 4, 2021

By Rebecca Stewart Procter & Gamble’s (P&G) chief brand officer Marc Pritchard has been named Global Marketer of the Year for 2020 by the World Federation of Advertisers (WFA). Pritchard takes the crown following a turbulent 12 months, through which he has encouraged his marketing teams to focus on ‘lean innovation,’ put a laser-sharp focus on brand purpose, sustainability, and business growth, and successfully steered the business towards the calmer waters of the new normal. The Dove, Persil, and Pampers marketing boss won following a combined vote from an expert jury and the industry at large and WFA members, with each accounting for half Read full story › Source: The Drum...

on Feb 4, 2021

By amit bapna ​The Drum speaks to marketing experts to unravel the Indian Union Budget and what it could mean to the marketing and advertising industry. India’s annual Union Budget for 2021 was presented by the finance minister Nirmala Sitharaman earlier this week. The definitive financial and business planning document has many firsts to its credit – it is the first budget presented since the pandemic hit last year, it is the first-ever ‘digital’ Union Budget and also the first budget to bring a sharp focus on pillars like health and wellbeing, physical and financial capital, among others. Arun Sharma, vice Read full story › Source: The Drum...

on Feb 3, 2021

By Shawn Lim Snap has joined forces with Indonesia-based telco Indosat Ooredoo to explore how to create innovative engagement for consumers with augmented reality and new ways to work with brands in Indonesia. “Indosat Ooredoo is committed to bringing the most innovative digital experiences to people in Indonesia by teaming up with world leaders in this space. We are delighted to announce this collaboration with Snap to empower Indonesian developers and designers’ creativity and help brands to harness the potential of AR to engage customers and transform industries,” said Vikram Sinha, the director and chief operating officer of Indosat Ooredoo. “We believe that an exciting Read full story › Source: The Drum...

on Feb 3, 2021

By Rebecca Stewart As it reveals better-than-expected financials for 2020, Publicis chief executive Arthur Sadoun talks through his plan for what might be an even “tougher” year ahead, and flatly denies speculation the holding group giant is in talks to sell up to a private equity investor. Publicis Groupe chief executive Arthur Sadoun has reiterated that claims the holding giant is gearing up to sell up shop to a private equity firm are unfounded. Earlier this month, the Saatchi & Saatchi owner was forced to deny reports its senior leadership team had held discussions in Paris with executives from the private equity firm as Read full story › Source: The Drum...

on Feb 3, 2021

By Charlotte McEleny Key trends for this year include marketing with purpose, tapping into the culture at the speed of life and being personalised, according to Southeast Asia’s top brands on Twitter. The Drum and Twitter have brought together three of the winners of last year’s #BestOfTweets to share lessons and tips about how to become a successful brand and create campaigns worth remembering and talking about, as well as what they think will be the biggest marketing trends for 2021. Twitter’s managing director for Southeast Asia, Arvinder Gujral, joins The Drum’s APAC publisher Charlotte McEleny in speaking to marketers from McDonald’s Philippines, Shopee and Read full story › Source: The Drum...