Posts made in February, 2021

on Feb 2, 2021

By amit bapna You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we look at Coca-Cola’s Chinese New Year ad. Coca-Cola has launched its Chinese New Year campaign, ‘CNY Confessions’, based on some real-life stories exploring the meaning of Chinese New Year, in a world that changed with the pandemic. The campaign, conceptualised by Mccann Worldgroup Shanghai, is a pastiche of three independent stories of three young citizens living in China. Meiling is a young teenage girl who lives in Read full story › Source: The Drum...

on Feb 2, 2021

By Gowthaman Ragothaman Gowthaman Ragothaman delves deeper into the ongoing privacy issue that is raging across the globe and its implications on the ecosystem. Gowthaman, spent 25 years in WPP, before joining Aqilliz, a marketing technology company as its chief executive officer. He makes a case for a creative solution beyond the age-old advertising vs subscription model. Privacy. Compliance. Personalisation. The three most talked-about words in the marketing industry today. Each of these words, in itself, impact our industry very much. And together, it pretty much defines digital marketing today. Or so is the intent. Personalisation has been bandied about in digital advertising, Read full story › Source: The Drum...

on Feb 2, 2021

By Shawn Lim Adam Smith, chief revenue officer at entertainment and youth culture publisher Uproxx, explains how the pandemic has forced the publisher to change tack. Publishers and media companies have spent the best part of the last year dancing around consumer behaviour shifts and coronavirus lockdown restrictions. With concerts on hold and cinemas shut, pop culture and youth culture media has been particularly affected. Entertainment and youth culture publisher Uproxx has adapted its content offering to suit the new circumstances, unveiling a ‘digital cover’ property and bolstering its stable of content verticals in order to offer brand partners more real estate. According to Read full story › Source: The Drum...

on Feb 1, 2021

Showheroes Group is acquiring Union Media, the London based joint venture between 5 leading EMEA video technology providers. As a strategic partner for key European programmatic buying hubs, Union Media was founded in London in 2020, offering global advertisers the benefits of a single point of access for multimarket video campaigns, while ensuring their ads run on genuine, high quality regional and local market publishers. After a strong first year delivering brilliant results for leading global brands like Intel, Kellogg’s, Spotify, S. C. Johnson, Blizzard and Lavazza across more than 20 countries, it is now time for the entity to take Read full story › Source: The Drum...

on Feb 1, 2021

By Ellen Ormesher 2020 was doubtless one of the most challenging years for the media industry in recent history. In the US alone, roughly 37,000 media workers were laid off, furloughed or underwent pay reductions as a result of the Covid-19 pandemic. Ad spend similarly suffered, with The New York Times estimating a 55% ad revenue shortfall. Yet NYT Cooking has flourished. As many turned to their kitchens for comfort amid Covid-19 lockdown restrictions, NYT Cooking attracted some 113 million users to its various recipes, guides and collections – a 40% increase from 2019. For almost as long as the paper has existed, The New Read full story › Source: The Drum...