By Imogen Watson You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re looking at KFC’s collab with Walkers Max. The collab you didn’t realise you needed, KFC has teamed up with Walkers Max, to offer up some finger-lickin’ crisps. To ensure the new flavour doesn’t go unnoticed, PepsiCo’s in-house media and creative agency team have captured what happens when these two brands come together. “There are some things in life that, once you’ve seen them, just make perfect,“ muses Matt Read full story › Source: The Drum...
Read MoreSelling cars entirely online and delivering to the customer’s door may be the latest trend in motor retail, but BuyaCar has done it since 2002. With more than 24,000 deliveries since then, to the value of £300m, BuyaCar recently turned to RocketMill to help cement its place as market leader. The immediate aim was a complete brand refresh, to build on the unique relationship BuyaCar has with its customers and a history of buying with confidence. “Refreshing a brand is essential as a business evolves, but it’s not to be undertaken lightly. Done properly, it is much more than a new colour Read full story › Source: The Drum...
Read MoreBy Jenny Stanley Rich media ads have been around for several years now. But even though they are not new to most users, new technologies are being developed every year and new ad formats being tested and used by companies aiming to achieve ever-higher clickthrough rates (CTR). So, if you haven’t paid much attention to what was happening in the rich media ads world during last year don’t worry, you are in the right place. In this article, we will give a summary of the ad formats that have been trending in the digital industry and provide you with the best rich media banner Read full story › Source: The Drum...
Read MoreBy James Chandler James Chandler, chief marketing officer of the IAB UK, shares why adtech will never return to pre-pandemic ways. I’m afraid I’ve got a bit of bad news for those of you keenly watching the horizon for the start of ‘normal’ life to resume. As far as the digital ad industry is concerned there is no going back to pre-pandemic life. Instead, we must navigate a maelstrom of changes that range from those we have been anticipating for a year or more to those that we could never have predicted until several months into 2020 On one hand <a target=_blank href="https://www.thedrum.com/news/2021/01/25/what-the-fk-floc-google-opens-up-post-cookie-roadmap" Read full story › Source: The Drum...
Read MoreBy John McCarthy This is an extract from The Drum’s Future of Media briefing. You can subscribe to it here if you’d like it your inbox once a week. Afternoon. John McCarthy (Twitter, Linkedin, email) here. We’re through the Super Bowl now and the inevitable conversation around the ads’ value (more to come) has once again reared its head. With an Olympics and a Euros ahead of us (hopefully), there’s year’s worth of big media moments to buy. We looked into marketers’ media spending priorities, and there’s a theme emerging of Read full story › Source: The Drum...
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