By Jenny Stanley In the final stretch of one of the most challenging years in the history of most businesses worldwide, Appetite – as part of The Talking Giraffe Webinar Series – promoted one last session in 2020, focusing on reputation. In such a critical moment for so many B2C and B2B companies across the world, it is more relevant than ever to build strong communications, social media and reputation strategy to not just grow their business, but to elevate themselves against the competition. Reputation and dealing with uncertainties The concept of reputation can be blurry sometimes and, depending on the context, different people may Read full story › Source: The Drum...
Read MoreBy John McCarthy Outbrain and Taboola, founded in 2006 and 2007, plug into publishers’ websites to direct audiences to internal and/or external content. Publishers secure guaranteed income for external clicks. Advertisers reach engaged news audiences. And people get content that interests them. Ideally. These businesses were built on clicks. Advertisers often saw the best results bring reads to advertorials with clickbait, hyperbolic headlines and visceral/engaging images. Recently, both have had to clean up the networks and enforce their rules. Brand safety and misinformation are hot topics now. And after a very public “divorce” that played out late in 2020, The Drum looks Read full story › Source: The Drum...
Read MoreBy Sorcha John Junk x The Drum is a series of articles helping marketers to understand the cultural, societal, and political shifts in Asian life. The content is written by TSLA’s Junk Desk, a team of editorial and research talent that has translated its latest pieces of content, especially for marketers. Show me entity :: 35632 This month’s theme is Love, Sex & Marriage, you can read the full articles on the Junk website. Valentine’s day 2021 marks exactly one year since the global fight against COVID19 began. A year that has tested the emotional fortitude of relationships Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny To kick off a thought leadership series between The Drum and The Secret Little Agency (TSLA)’s editorial and research desk Junk, The Drum speaks to TSLA managing partner Sorcha John and partner, head of strategy of TSLA and Mother Shanghai, Eunice Tan, about running a content business within an agency. To stand out from the rest, agencies are seeking new models, creating intellectual property, and finding new ways to connect to consumers on behalf of brands. For TSLA, one part of this is a research and editorial desk called Junk, which creates content for Asian readers and brands. <p Read full story › Source: The Drum...
Read MoreBy Stefano Hatfield Please attribute all responses to Michael Simpkins, Marketplace Commercial Lead, Xandr Anyone working within programmatic advertising is likely to hear the phrase ‘curated marketplace’ a lot in 2021 – but what does ‘curation’ really mean in this context and why should it be a key priority for media buyers over the next 12 months? As the programmatic landscape has become increasingly cluttered and complex over the past decade, many people now assume that media buyers operating their own ‘curated marketplace’ are simply looking to work with fewer partners in the advertising supply chain. However, this is only the first step and Read full story › Source: The Drum...
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