Posts made in March, 2021

on Mar 12, 2021

By amit bapna With vaccination efforts gathering pace and spring finally springing, conversations are turning once again to the grand return to the office. In India, where lockdowns are already easing, indie shops are weeks and months ahead of their counterparts in the UK and US. As they tentatively return from the home office, can we learn from their progress? We posed that question to chief executives of two of India’s leading indie agencies – Sideways and Famous Innovations – and had them share their perspectives on getting back. Sideways progress Abhijit Avasthi is the founder of Sideways, which he founded in 2015. Read full story › Source: The Drum...

on Mar 11, 2021

By Charlotte McEleny The direct-to-consumer trend is no longer a novelty, and some of the earliest verticals to be disrupted by these emerging businesses and brands have been in the beauty, health and wellness industries. As e-commerce becomes the norm, both the rate of innovation and the range of choice are ramping up. Dollar Shave Club, and its $1bn price tag to Unilever, is the most famous of the direct-to-consumer (D2C) subscription models, alongside other well-known brands such as makeup subscription service Birchbox. In a data, experience and loyalty-driven world, owning a direct relationship with a customer has become essential – which explains why Read full story › Source: The Drum...

on Mar 11, 2021

By Shawn Lim South East Asian consumers define themselves as “digitally curious” or “digital explorers” and look forward to brands delivering more digital experiences and services. More consumers in the South East Asia region (78%) label themselves digitally curious than their global counterparts from the US (59%), France (55%), Germany (57%) and the UK (64%), according to the VMware Digital Frontiers 3.0 Study. Some 69% of consumers in South East Asia reported that the Covid-19 pandemic had forced them to engage with brands digitally and they found the experience to be enjoyable. In contrast, fewer people in US (40%), France (40%), Germany (33%) and UK Read full story › Source: The Drum...

on Mar 11, 2021

By Shawn Lim Amid a gloomy economic outlook, e-commerce has been the bright spark for the retail sector. The Drum looks at how the new reality will provoke businesses to pay closer attention the consumer experience and to trends such as gifting. One of the biggest trends in 2020 was the massive jump in the number of wedding and newborn baby gifts purchased. Singapore-based e-commerce gifting platform Giftano saw a 500% increase in the number of wedding gifts purchased from local buyers during Singapore’s lockdown, officially known as the ‘circuit breaker’, and subsequent reopening. Due to the restrictions of gatherings for big milestone events like weddings, Read full story › Source: The Drum...

on Mar 9, 2021

By Jenny Stanley Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun experience with your brand will help customers to remember your name and this is the biggest advantage of a gamified campaign. This marketing strategy can be used by any business, across any industry, and it is one of the most effective ways for brands to deliver their message in a creative way to their users. Brands can implement a variety of gamified elements in their marketing strategies such Read full story › Source: The Drum...