By Drum Network Yorkshire integrated agency Intermarketing (IMA) has appointed Jon Price as director of digital and added three more senior people to the team, as the agency continues to grow and evolve its digital offerings. Price joins IMA from Jaywing where he worked as head of client development across a range of clients such as Hermes, Yorkshire Water and HSBC. He brings a wealth of experience in digital marketing solutions, brand and campaign strategy, CRM integration, data science and cross-channel marketing. His role as director of digital at IMA will see him working in partnership with the channel, comms, strategy, creative and motion teams Read full story › Source: The Drum...
Read MoreBy John McCarthy Welcome to So You Want My Job?, where each week we ask the people working in some of the industry’s coolest jobs about how they got where they are. And, along the way, we dig into their philosophies, inspirations, processes and experiences. Hopefully, our interviewees can help inspire you to pursue (or create) a job that’s just as exciting. This week we speak to Nicole Wolff, brand director at cannabis company the Flowr Corp. Also remember to subscribe to our bi-monthly newsletter, Working it Out, which gathers up the best new marketing vacancies and helps you get interview-sharp. What did Read full story › Source: The Drum...
Read MoreBy John McCarthy Google last week clarified its plans for a ‘privacy-first web’, confirming the obsolescence of the third-party tracking cookie as well as rubbishing suggestions that alternate identifiers could replicate them. As adtech stocks took a battering off the back of the news, we caught up with Sir Martin Sorrell who explained how the changes will impact S4 Capital – his answer to a modern marketing network. As the world’s largest web browser with stakes in huge advertising and content platforms, Google’s move away from third-party tracking towards anonymized cohorts grouped by interest is widely felt to have implications for the Read full story › Source: The Drum...
Read MoreBy Kenneth Hein With the US on the verge of ‘reopening,’ Wall Street has had its eye on Lowe’s. The question at hand: will strong home improvement sales continue when we are all freed from our homes? Lowe’s marketing chief Marisa Thalberg discusses how, during the brand’s 100th year of existence, it is working to nurture sales, dreams of the perfect home and neighborhoods in need. The concept of home has taken on an entirely new meaning during lockdown. Many of us have been working to fix, and improve, our domiciles inside and out. Now, with the CDC declaring that vaccinated individuals can Read full story › Source: The Drum...
Read MoreFor brands that want to make a cultural impact, the data suggests a clear way forward: a triple combination of influencer marketing, product placement in TV and film, and direct partnerships with artists. Influencer marketing is twice as effective as digital ads, most of which are outright ignored by audiences, according to an MPG study. Meanwhile, streaming is rapidly becoming the main way people devour long-form content – meaning that if brands want to reach the 89% of viewers now regularly eschewing linear television (per The Hollywood Reporter), smart placements within content should be the strategy of choice. The stats in the Read full story › Source: The Drum...
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