By Tabitha Burns Thanks to Twitter, Facebook and Instagram, consumers are more aware than ever of the ethical implications of their purchases and can easily question brands directly – and a silent or weak response is read loud and clear. Brands need something tangible and credible to back up their claims, hence why the terms ‘B Corp’, ‘sustainability’ and ‘carbon neutral’ are increasingly prolific. But what do these claims actually mean for retailers, and which do customers care the most about? We take a look at the retailers successfully, and less successfully, adopting B Corp status, focusing on sustainability and going carbon neutral – and Read full story › Source: The Drum...
Read MoreBy Imogen Watson The death of Sarah Everard has sparked a social movement in the UK, as women demand safety from male violence. The response has exposed the sexual abuse that many face daily, revealing how little has been done to protect women since the #MeToo movement three years ago. Yet somehow, this movement feels different from those before. Debate has focused on how to help women feel safer in public, with suggestions including a night curfew, undercover police in nightclubs and more officers deployed on streets. However, less emphasis has been placed on the virtues of better education and reform – Read full story › Source: The Drum...
Read MoreBy amit bapna The Drum and Spotify have launched a special three-part podcast series themed around the ‘Future of Audio’, ‘Storytelling through Sound’ and ‘Innovation: The Future of Audio’ with all episodes now live on Spotify. Moderated by Charlotte McEleny, The Drum’s Asia editor, the podcasts feature Vanessa Goh, creative strategist lead, SEA from Spotify alongside VJ Anand, head of creative, APAC at VaynerMedia. The increasing importance of audio to the brand marketer has grown manifold in the last few years and brands have just started recognising the power of sound. The episodes would look at how digital audio presents brands with boundless Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart The Institute for the Practitioners in Advertising (IPA) has laid out the impact of the Covid-19 pandemic on UK advertising agencies, revealing an overall decline in staff numbers with women, the old and the young hit hardest. The figures, drawn from 132 UK ad agencies, also revealed an uptick in the number of employees from non-white backgrounds employed in adland. However, the data showed an ethnicity pay gap and a failure from ad agencies to meet the 2020 diversity targets set four years ago by the IPA. The Drum breaks down the data below. Covid-19 has seriously impacted agency employment levels Staff numbers at Read full story › Source: The Drum...
Read MoreBy Staff Writer Another week another wave of agency account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below. Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions from Highland Spring, Virgin Atlantic and Virgin Holidays, MSQ and more. Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection. If you’ve got a business on the move story for us, Read full story › Source: The Drum...
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