By Sara Moulton Sara Moulton, content marketing manager at LeadFamily, has found solace in lakeside living during lockdown. As she tells us in our latest instalment of Today’s Office, charting the new world of work, her working days are now dovetailed by Danish lessons and Animal Crossing. Like most people, I’ve been working mostly from home since March. My husband and I bought our first house in autumn of 2020 in Arhus — the second-largest city in Denmark. I work at a desk that we bought while we were living in Vietnam a few years ago. Our bottom floor of the house is at the Read full story › Source: The Drum...
Read MoreBy Tim Banks Since the beginning of the Covid-19 pandemic, there has been a dramatic shift in the way consumers use services, with many now expecting digital as a default. Businesses and brands have reacted quickly to digitize their offering, adapting to the new status quo, but the pace of this change has also shed light on the challenges digital transformation can present. The renewed focus on digital services offers organizations an opportunity to improve service delivery by utilizing the data held on customers. However, with such a wealth of data points now available, it is often hard to know where to begin. Without Read full story › Source: The Drum...
Read MoreBy Eleanor Lim In this video series, The Drum chats to Dipesh Mistry, associate creative director at Brave and chair of the jury for The Chip Shop Awards 2021, about the impact the past year has had on creativity. Creativity without limits – that is the unique proposition of The Chip Shop Awards. Dipesh Mistry, associate creative director at Brave, who chairs this year’s Chip Shops jury, thinks it’s an important opportunity and welcome break for creatives. “Every year when these awards come around, there’s a sigh of relief from the industry. It’s the one competition where people can really flex their creative muscles and Read full story › Source: The Drum...
Read MoreBy amit bapna Gaming in India is no longer a ‘young kid’s’ game, as was earlier believed but has spread far and wide with a majority of Indians emerging as committed gamers, as per a 2021 Gaming Report by InMobi India. Mobile gaming in the last year has emerged as a source of entertainment as well as relaxation and has established itself as a mainstay in the life of the average Indian citizen. How have the rules of the game changed in 2020 Mobile gaming is becoming increasingly ubiquitous as the key source of entertainment for people across age and location, helped immensely by the increased Read full story › Source: The Drum...
Read MoreBy John McCarthy 2020 was the year that upturned public health and advertising, so it is no surprise that health marketing went through a period of flux too. As part of our Health theme, The Drum explored the biggest ad spend shifts in the sector with exclusive research from Nielsen and Kantar. Over the year, we’ve detailed how footfall and traffic to select mediums migrated. Cinemas were hardest hit, but out-of-home was rear-ended in the most locked-down markets too (although roadside estates stayed strong). We’ve seen ad spend raced into digital where it could to find the eyeballs on screens and personal Read full story › Source: The Drum...
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