By Esme Rice This week Tailify’s co-founder, Fredrik Martini, sat down with one of the most interesting people in marketing, Rob Norman, the former global chief digital officer and chief executive officer of GroupM, to discussed everything from the creative process, to data and influencer marketing. Q: Looking back at your career, do you see any patterns when it comes to what gives you energy? A: I’ve come to believe that if you go to work interested, then your day is likely to be interesting. So, I have tried all of the time to be interested in what I do, the people I do it Read full story › Source: The Drum...
Read MoreBy Shawn Lim Alibaba has been told by the Chinese government to give up its media properties over fears that the e-commerce giant has become too influential. The list of media properties that Alibaba owns and has stake in include The South China Morning Post newspaper, social media platform Weibo, video streaming platform Youku Tudou, movie production house Alibaba Pictures and Focus Media, China’s largest offline advertising network. Why is this happening now? The Chinese government took a close look at Alibaba’s media properties and were surprised at how much reach Alibaba has gained through its media business, according to The Wall Street Journal. It has Read full story › Source: The Drum...
Read MoreBy Sam Bradley The Drum’s Future 50, which identifies and celebrates the world’s best new brand-side marketers, is back for 2021 and we need you to nominate up-and-coming talent. For the past two years, the Future 50 has spotlighted emerging marketing talent across the industry. The list, published in partnership with The Trade Desk, celebrates the work of brand marketers both young and new to the industry as they work to push their brands forward in an era of existential threat for businesses. The events of the past year have pushed many brands and organizations to the limit while also providing a baptism of fire Read full story › Source: The Drum...
Read MoreBy Chris Hardiman Chris Hardiman, product director, Xaxis explains how marketers can deep their feet into the sprawling gaming space. The gaming industry accounts for over half of consumer entertainment spending, which makes it more valuable than films, TV shows and music combined. The onset of Covid-19 and related restrictions undoubtedly contributed to this phenomenal growth, and 30% of players now spend upward of five hours a week on gaming platforms. This growth of time spent gaming is increasingly attracting advertising investment, with marketers especially keen on making the most of a hyper-engaged environment that discourages distraction. So how should marketers approach this Read full story › Source: The Drum...
Read MoreBy Eleanor Lim The Drum chats to Dipesh Mistry, associate creative director at Brave and chair of the jury for The Chip Shop Awards 2021, about the impact the past year has had on creativity. While some agencies and creatives are thriving in the mentioned new normal, some have struggled to stay afloat. What lessons can we learn from those who have turned this into a success? “Absence makes the heart grown fonder,” Dipesh Mistry, associate creative director at Brave, reminds us, “but it also makes creativity stronger. When you have a bit of distance and space, you can mull things over and Read full story › Source: The Drum...
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