By Markerle Davis The Drum’s Digital Agency Census, released throughout this month, revealed this week the country’s best digital shops for client satisfaction. Manchester-bases Soap Media came out on top, so we asked chief executive officer Markerle Davis to tell us how the company keeps its clients content amid choppy waters. Soap Media is an integrated agency that works with businesses to optimize the user journey via a multi-channel approach, considering every customer attribution aspect. Our philosophy of always looking at the complete picture has been instrumental in client satisfaction, and customer relations are central to how we work. This Read full story › Source: The Drum...
Read MoreBy Sam Bradley Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Last week’s flurry of International Women’s Day-themed comms saw mixed results for brands. Burger King in particular scored an own goal with a Twitter post that clumsily attempted to discuss gender discrimination in the food world. Social media (and Twitter especially) can be a hostile place for advertisers who put a foot wrong. Though the Home of the Whopper ended up apologising, new features recently added by Twitter, TikTok and Reddit may have Read full story › Source: The Drum...
Read MoreBy Sam Bradley iProspect has relaunched as a “performance-driven brand-building“ media agency, swallowing up stablemate Vizeum to form a new hybrid media agency. The relaunch marks the latest stage of Japanese ad giant Dentsu’s recovery plan after a rocky 2020. Global president Amanda Morrissey will lead the shop’s 8,000 specialists across 93 markets. “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital-first organisation built for the future and delivering today,“ she says. “In fact, the only thing that has stayed the same is the name, but even that looks different.“ Media Read full story › Source: The Drum...
Read MoreBy amit bapna The next edition of the mega-sporting extravaganza Indian Premier League (IPL) is round-the-corner. In a locked-down India last year, the economy was battered due to an almost static consumption pattern. Against this backdrop, last year’s IPL edition was received as a welcome change and distraction by the cricket-loving audience. As per a recently launched IPL Brand Valuation Report 2020 by Duff & Phelps, the thriving IPL ecosystem value dropped in by 3.6% in 2020. Amongst the many things that felt the pinch of the last year’s pandemic, the sports economy was a key component. 2020 was a challenging year for Read full story › Source: The Drum...
Read MoreBy Shawn Lim One of the biggest roadblocks for brands in understanding gaming is the audience and not subscribing to outdated stereotypes in terms of who or what comprises a gamer. The Drum finds out how brands should approach the esports space. No longer a niche interest of a few hobbyists, gaming and esports has amassed mainstream appeal and is everywhere. Previously thought to be predominantly male, younger with lower levels of disposable income, and homogenous in their tastes and gaming consumption, gamers and fans are now a diverse mix in Asia Pacific. Charlie Baillie, the co-founder and chief commercial officer at Ampverse says gaming Read full story › Source: The Drum...
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