By Andy Donaldson While some UK law firms have been fairly digitally capable for years now, others were undeniably lagging behind in their online presence and marketing strategies. 2020’s pandemic and subsequent lockdowns meant most of the new business leads coming from the legal sector’s traditional marketing channels and lead generation tactics disappeared overnight. Networking events were cancelled, direct mail or coverage in the print media sent to offices had no staff there to see it and offline visual advertising saw a huge reduction in footfall eg bus shelters, billboards etc. Covid-19 essentially pushed law firms in the UK to focus online because it Read full story › Source: The Drum...
Read MoreBy Shawn Lim South Korean electronics giant LG has announced it is shutting down its smartphone business as it struggles to keep up with competition from Apple, Samsung and Huawei. The business will now concentrate on building electric-vehicle components and robotics manufacturing, as well as its home-appliances business, which fared well during the Covid-19 pandemic. Why is LG doing this? LG was, at one time, the world’s third-largest phone maker by shipments and is still the biggest US tech vendor after Apple and Samsung. However, its overall phone business has fallen behind in the past six years and has been in the red for 23 quarters consecutively, Read full story › Source: The Drum...
Read MoreBy Shawn Lim Hong Kong marketers are expected to increase their investment in programmatic out-of-home in the next 18 months as they seek to maximize their investment in the channel for their brand-led and performance-led campaigns. 84% of Hong Kong marketers say they have bought OOH programmatically in the last year, more than they did for social media, according to a survey by digital OOH marketplace VIOOH. “Programmatic technology is opening up new possibilities in a traditional media channel. For marketers looking to maximize the value of their advertising budgets, the agility, flexibility and trigger-based decisions, intrinsic to programmatic OOH are crucial,” said Ben Lin, Read full story › Source: The Drum...
Read MoreBy Staff Writer The World Creative Rankings is our annual study of the brands, agencies and people behind the world’s very best creative work. In this instalment, we reveal the most creative ad campaigns in the world last year. After a week of highlighting the industry’s best creators, it’s now time to turn our attention to their creations. These are the campaigns which, over the last year, won the most awards in the industry’s major shows. If you’d like to get your hands on the complete World Creative Rankings, pre-order our PDF report now. Otherwise, scroll down and take in the most awarded Read full story › Source: The Drum...
Read MoreBy Drum Network London-based digital experience agency, Mediablaze, known for its expertise in has been appointed by Dali as its strategic partner in the brand’s continued digital transformation. The appointment comes as a natural extension of the nine-year creative partnership between Dali and Mediablaze as the agency has been embedded in the digital evolution of the Dali brand. During this time Mediablaze has garnered a deep understanding of a range of Dali products, its brand and their audience having conceptualised and executed a comprehensive content strategy for the Danish award-winning Hi-Fi speaker brand for the better part of a decade. Commenting on the partnership Torben Leth-Nissen, Read full story › Source: The Drum...
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