While some UK law firms have been fairly digitally capable for years now, others were undeniably lagging behind in their online presence and marketing strategies. 2020’s pandemic and subsequent lockdowns meant most of the new business leads coming from the legal sector’s traditional marketing channels and lead generation tactics disappeared overnight.
Networking events were cancelled, direct mail or coverage in the print media sent to offices had no staff there to see it and offline visual advertising saw a huge reduction in footfall eg bus shelters, billboards etc. Covid-19 essentially pushed law firms in the UK to focus online because it Read full story ›
Source: The Drum