Baggl, an innovative business-to-business (B2B) online marketplace, has launched its first ever marketing campaign encouraging businesses ‘not to be beaten by Covid-19′. With a refreshed website and captivating Covid-19-themed mobile app game, ‘Virus Slayer’, the campaign aims to raise awareness of the marketplace which helps UK businesses boost revenue by bartering goods or services with larger brands. Baggl has partnered with Appetite Creative to develop the attention-grabbing, retro-style mobile game. Mystery prizes, some of which were procured via Baggl, are available for the top 10 ‘Virus Slayer’ scores. Each leaderboard winner will receive one of a selection of business-related Read full story › Source: The Drum...
Read MoreBy amit bapna As couples increasingly resort to assisted conception methods, Australian brand Genea Fertility is trying to re-craft the narrative and normalise this conversation. The Drum speaks to the people behind the campaign The world over, even as couples are increasingly facing the challenges of conception and looking at assisted conception treatment as a solution, a key challenge that the category is facing in this journey is the stigma around IVF. Genea Fertility, one of Australia’s leading providers of assisted conception treatment is trying to break down this barrier and has recently launched a new integrated brand campaign to change the Read full story › Source: The Drum...
Read More2020 was a banner year for the gaming industry. Animal Crossing: New Horizons’ islands became the most popular vacation destination and the famous Cyberpunk 2077 finally went live. Even more exciting was the release of not one, not two, but three highly-anticipated devices – Nintendo Switch, Sony PS5 and Xbox X. The PS5 launched in mid-November and, in its first two weeks, became the biggest console release in history. And Xbox X has already sold more units than any other Microsoft console ever. With this future-proof tech, the current game production process has envisioned new trends, with dozens Read full story › Source: The Drum...
Read MoreBy Shawn Lim With travel having been disrupted around the world over the past 12 months, and as tourists get ready to go again in 2021, Club Med is keen to be the first option for travelers by engaging them virtually. Even though consumer travel is still some way off returning to pre-pandemic levels in 2021, French travel and tourism operator Club Med’s focus for the year has shifted to prepare for the rebound post-pandemic. As travelers gets ready to dust off their luggage and holiday clothes, the Fosun Tourism Group-owned travel operator is working on engaging with its guests to stay top of mind. Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart For Unilever’s chief digital and marketing officer Conny Braams there is a strong business case for addressing the climate crisis but, crucially, “it’s not a contest”. Today she speaks to The Drum about how Unilever’s marketing department is furthering its commitment to sustainability and why it wants to bring its many agencies – and other brands – along for the ride. Unilever is a company that was making the business case for sustainability long before the likes of Allbirds or Beyond Meat even existed. The Dove and Knorr owner has seen that when its brands act for people and the planet, Read full story › Source: The Drum...
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