By Alexandra Swabe Have you ever stopped to think about the environmental impact your clothes have had? In a world before Covid, the fashion industry was responsible for producing 10% of annual global carbon emissions. This is more than all international flights and maritime shipping combined. According to the United Nations Environment Programme, it takes an average of 3,781 litres of water to make just one pair of jeans, from the production of the cotton to the delivery of the finished item to the store. This process equates to around 33.4 kilogrammes of carbon emitted into the atmosphere. If Read full story › Source: The Drum...
Read MoreGlobal marketing services business APS Group has further strengthened its senior management team with the appointment of industry veteran David Herridge as executive director of its customer communication business. This follows the recent hire of Tony Massey to a similar position for the group. Herridge brings over 30 years of experience in the transactional print, marketing services and outsourcing industry and is one of the most experienced senior executives in the customer communications space. David’s industry experience includes eight years in financial services at Lloyds Banking Group, where he was the group business services director. Herridge has held a number of board Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Some of the world’s biggest advertisers, including Unilever, Diageo, Mastercard, Dole and Tesco, have made a series of new commitments to act on the climate emergency, following research which has shown marketers to be lagging behind other business functions when it comes to sustainability. The ‘Planet Pledge’ is being led by the World Federation of Advertisers (WFA). It will see brand leaders commit to championing a shift to a zero-carbon economy internally and externally, as well as using their own advertising to drive greener consumer behavior. The initiative follows on from data garnered by the WFA from 650 top marketers, Read full story › Source: The Drum...
Read MoreBy Sam Bradley Welcome to So You Want My Job? where each week we ask the people working in some of the industry’s coolest jobs about how they got where they are. And, along the way, we dig into their philosophies, inspirations, processes and experiences. Hopefully, our interviewees can help inspire you to pursue (or create) a job that’s just as exciting. This week, we grill Paul Chan, chief creative officer of Cheil Hong Kong and the sixth best chief creative officer in this year’s World Creative Rankings, about his route into the ad industry. What did you want to be Read full story › Source: The Drum...
Read MoreBy Julie Cohen Amid the pandemic, the traditional process of pitching is starting to feel increasingly inhumane, argues Julie Cohen, founder and chief executive of global creative agency Across the Pond. When Covid-19 began, marketers shuddered at the thought of flogging products in the same way. Everything turned towards helpfulness and in-it togetherness. We clapped for our healthcare workers, went to the shops for our elderly neighbours and made a point of supporting local businesses. We checked in with friends, family, coworkers and clients alike; human check-ins topped the agenda every time. Brands too were keen to show their support. With messages of togetherness and Read full story › Source: The Drum...
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