By Eleanor Lim The Roses Awards celebrate the fact that many of the UK’s most talented creatives work beyond its capital city. This year’s jury is led by Richard Denney, executive creative director at St Luke’s. He spoke to The Drum about how the pandemic precipitated a creative refresh, and what that means for ads of the future. Impact on creativity “From a business perspective, the greatest damage was caused by uncertainty in the market, and the first couple of quarters were tough,” Denney explains. “We weren’t shut down or sitting at home, but plenty of work got put on hold immediately. Other agencies Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher One-in-four pregnancies will end in miscarriage. Workplace policies that grant leave to those who have lost a pregnancy are, however, significantly less common. Last month, when New Zealand’s parliament unanimously voted to give three days bereavement leave, it joined a number of other countries in the APAC region that grant paid time off following a miscarriage or stillbirth occurring at any stage of a pregnancy. The UK and US don’t currently afford similar statutory rights to workers, leaving it to individuals to agree the terms of any leave with employers. So, what should workplaces in the ad industry be Read full story › Source: The Drum...
Read MoreBy Imogen Watson Renault’s ‘The French Exchange’ campaign might be over two years old now, but it just can’t stop winning awards. Fresh off the back of scoring a British LGBT+ Award for the best brand campaign, last month the work also won gold at The British Arrows 2021. Today, The Drum catches up with Renault’s brand director Adam Wood and Publicis•Poke creative director Colin Byrne to discuss its legacy and why Renault doesn’t just want to be another car brand that plays it safe when it comes to creativity. A bittersweet story of a three-decade romance, when Renualt’s’The French Exchange’ arrived in Read full story › Source: The Drum...
Read MoreBy Amy Houston The rise of the audio social trend has been one of the most talked-about social media advances in the last year. With new apps like Clubhouse and big players such as Twitter and Facebook all battling to be heard, does the future of social media really lie in audio? The Drum’s Social Media Executive Amy Houston chimes in. Audio messaging is nothing new. From WhatsApp to WeChat, users have embraced voice messaging as a quick and personal way to communicate for years. This notion, as well as the result of a year of isolation and screen fatigue, has paved the way Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher Outdoor brand Patagonia is continuing its mission to keep its customers eco-conscious through its latest environmental campaign, ‘We the Power’, which encourages citizens to imagine a new energy system that is local, community-owned, renewable, and rooted in bringing social and economic benefits to local communities. In the UK, this would mean boosting the grassroots networks that are already taking shape and driving legislative change to ensure communities can financially benefit from producing their own renewable energy. Currently, UK law differs from mainland Europe in that there are restrictions on harvesting and selling energy to your community. Not-for-profit organizations such as Power Read full story › Source: The Drum...
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