By Imogen Watson The United Kingdom dumps 1.8m kilos of plastic on other countries every single day. That’s 688,000 tonnes of plastic a year that doesn’t get recycled but sent overseas to the detriment of local communities and their wildlife. Recycling in the UK is built on a myth. Hoping to bust it, the UK government is high up on Greenpeace’s hit list. It wants to ban all exports of plastic, as the European Union did in December last year, which it details in a report titled: ‘Trashed: How the UK is still dumping plastic waste on the rest of the world’. Read full story › Source: The Drum...
Read MoreBy Misha Sher The total numbers may be attractive, but brands need to go much deeper if they really want to be part of the scene says MediaCom’s Misha Sher as part of our deep dive into all things gaming. Agency POVs on gaming usually start with some big numbers, such as the $175bn annual revenue of the gaming industry, or the 17bn hours watched on Twitch in 2020, or the 87% of all people who have played a game in the last month via one of their devices. These numbers bombastically aim to create the impression of a single, unified media market, Read full story › Source: The Drum...
Read MoreBy Ana Costa Back when millennials (born between 1981 and 1996) were teenagers, their baby boomer parents (born between 1946 and 1964) would have barely understood the younger generation’s fascination with instant messaging platform MSN and the internet. Today, those same parents have more friends on Facebook and more Amazon deliveries arriving in a week than all their children put together. Who are baby boomers? Boomers account for approximately one third of the UK population, making them a powerful demographic with major marketing potential. They are active and engaged; they start businesses, run marathons, follow fashion trends and travel widely. Furthermore, their aspiration to Read full story › Source: The Drum...
Read MoreBy amit bapna The Drum looks at how UnionBank, the bank brand that has the vision of becoming one of the top three universal banks in the Philippines, is creating its marketing strategy differently – by being humorous, brave and non-traditional. Dante’s ‘Divine Comedy’, one of the most well-known creative narratives to have come out of Italian literature, makes a comeback of sorts. This time in a reworked interpretation to tell the story of a bank brand in the Philippines establishing its credentials as a new age banker. That is UnionBank’s story in a nutshell. Building a bank brand is a tough Read full story › Source: The Drum...
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