By Ana Costa

Back when millennials (born between 1981 and 1996) were teenagers, their baby boomer parents (born between 1946 and 1964) would have barely understood the younger generation’s fascination with instant messaging platform MSN and the internet. Today, those same parents have more friends on Facebook and more Amazon deliveries arriving in a week than all their children put together.

Who are baby boomers?

Boomers account for approximately one third of the UK population, making them a powerful demographic with major marketing potential. They are active and engaged; they start businesses, run marathons, follow fashion trends and travel widely.

Furthermore, their aspiration to Read full story ›

Source: The Drum