Intermarketing (IMA) have appointed three new hires to their senior team following client growth and a series of significant pitch wins. Imogen Blackwood has been appointed senior account director to lead on IMA’s multi-million-dollar account Hisense USA. She joins IMA from MullenLowe London, where she managed the delivery of the Covid-19 campaigns for the UK government. Blackwood’s experience spans a diverse range of clients and agencies, and she freelanced for the likes of Joint and Saatchi & Saatchi, working on well-known brands such as EE, TSB and the Alzheimer’s Society. Andy Quin joins as strategy director, having previously worked for agencies VMLY&R, Read full story › Source: The Drum...
Read MoreBy Imogen Watson After a privacy backlash earlier this year, WhatsApp wants its doubtful users to know their privacy is its top priority. To do so, it has worked with BBDO on ‘Message Privately’, which aims to show its 2 billion users exactly how it protects their messages with privacy features. The campaign includes three films that demonstrate how end-to-end encryption scrambles your messages, using humor to get the message across. One spot shows an awkward double date, with one couple dominating the conversation as the other pair text each other under the table. The ad reads: ‘What brought them together, with end-to-end Read full story › Source: The Drum...
Read MoreBy Chris Sutcliffe BrewDog built itself up as an anti-establishment rule-breaking brand that doesn’t-give-a-shit. Now it’s facing harsh criticism from staff over its working conditions that may force it to start. BrewDog has always worn rule-breaking as a badge of honour and a statement of intent. But newly surfaced allegations of a “culture of fear” at the company – and its subsequent response – threaten to become more emblematic of the craft brand than its anarchic public-facing persona. On Thursday 10 June an open letter was published from former BrewDog staff criticising the brand for being a “cult of personality” first and a safe Read full story › Source: The Drum...
Read MoreBy John Glenday The Advertising Standards Authority (ASA) says it will ‘monitor’ a rise in the number of gambling ads to which children are exposed after documenting an increase from 2.5 in 2019 to 2.8 in 2020. The upward trend is revealed in the watchdog’s latest Trends in Advertising report, but is downplayed as representing only a ‘small increase’. A delicate balance Scheduling restrictions are in place to minimize the likelihood of under-18s being exposed to ads for age-related categories such as alcohol and gambling, but this system is far from foolproof. As a result, the ASA regularly monitors the situation to ensure that the rules as Read full story › Source: The Drum...
Read MoreBy John Glenday Netflix is cashing in on the appeal of its biggest shows with the launch of an online store dedicated to selling branded merchandise, lifestyle products and apparel. What Netflix has in store for you Netflix.shop is positioned as a way for fans to connect with their favorite actors and series when not binge-watching the latest season by snapping up a range of linked products. Part of an effort by Netflix to maintain relevancy when screens are switched off, the shop will complement other initiatives to extend the shelf life of its intellectual property such as branded toys, immersive events and games. A Read full story › Source: The Drum...
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