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Posts made in August, 2021

After a record quarter OkCupid debuts ‘provocative’ new campaign championing inclusivity

on Aug 2, 2021

By Kendra Clark The first dating app to enable users to select from a suite of sexuality and gender identity options, OkCupid is back with a new OOH campaign designed to celebrate ‘every single person’, featuring bold creative developed by Italian artists Maurizio Cattelan and Pierpaolo Ferrari. OkCupid has today unveiled a new global brand campaign designed to celebrate the diverse array of single people who use the dating app. A primarily out-of-home (OOH) campaign, ‘Every Single Person’ asserts that OkCupid is a place for every type of single person, regardless of identity or beliefs. “As people return to dating, however they feel most Read full story › Source: The Drum...

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