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After a record quarter OkCupid debuts ‘provocative’ new campaign championing inclusivity

on Aug 2, 2021 | 0 comments

By Kendra Clark

The first dating app to enable users to select from a suite of sexuality and gender identity options, OkCupid is back with a new OOH campaign designed to celebrate ‘every single person’, featuring bold creative developed by Italian artists Maurizio Cattelan and Pierpaolo Ferrari.

OkCupid has today unveiled a new global brand campaign designed to celebrate the diverse array of single people who use the dating app. A primarily out-of-home (OOH) campaign, ‘Every Single Person’ asserts that OkCupid is a place for every type of single person, regardless of identity or beliefs.

“As people return to dating, however they feel most Read full story ›

Source: The Drum