By Sam Bradley Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. This week, we consider how much elbow grease agencies should put into their own marketing efforts. Ad agencies love a tagline. Even the ad shops that prefer to show their quality in the work itself can’t resist a succinct bon mot. The best ones even become famous across the industry, such as McCann’s ‘Truth well told’ or Ogilvy’s ‘We sell – or else.’ It’s one way of putting your Read full story › Source: The Drum...
Read MoreBy Marcus Foley As augmented reality (AR) progresses and technology continues to evolve, Tommy co-founder and chief growth officer Marcus Foley considers how it can be used in new industries. AR has moved into the mainstream. For some age groups, it’s phenomenally familiar already. It’s still an exciting and fast-moving growth area for the marketing industry, developing at pace. The global AR market is expected to expand with a 40%+ compound annual growth rate in the next six to eight years. It’s allowing brands to create experiences that only a few years ago we couldn’t imagine delivering on a phone to a waiting crowd Read full story › Source: The Drum...
Read MoreBy Sam Anderson At 63, Kate Bush recently claimed a UK number one thanks to 80s nostalgia-fest Stranger Things. Trends all across media and marketing point to a mania for the cultural touchstones of years gone by. How can marketers ride this retro wave? What does our preoccupation with the rear-view mirror say about what people want from their media and ads? We asked six leaders from The Drum Network. Kate Cliffen, senior creative lead, Jellyfish The retro wave shows that people of all demographics are still leaning into nostalgia for relief and comfort because, let’s be honest, the future is scarier than ever. Brands can Read full story › Source: The Drum...
Read MoreBy Chris Sutcliffe The Data and Marketing Association (DMA) is launching a pilot scheme that aims to build training into the marketing industry’s workflow. The scheme, which incorporates agencies and brands, challenges the companies involved to set aside an hour for training each week in an attempt to overcome the digital skills gap that is a drag on the industry. The digital skills gap has been repeatedly cited as being an impediment to the UK’s ability to compete globally. More than two-thirds (69%) of UK business leaders believe their organization is currently facing a digital skills gap, and the situation has Read full story › Source: The Drum...
Read MoreMeta may be forced to suspend services in Europe over data transfer concerns — but it's only the first domino to fall
By Kendra Clark Though a new draft order from the Irish Data Protection Commission takes aim at Meta’s cross-national data transfer practices, all businesses with an international presence could face new pressure to reform. Europe could see Meta-owned Facebook and Instagram disabled in short order due to a crackdown by Ireland’s privacy regulators. A draft decision by Ireland’s Data Protection Commission (DPC) yesterday revealed that it aims to block Meta from sending data about European users to the US. The draft order builds on a 2020 decision by the European Court of Justice that put an end to an EU-US data-sharing agreement called Privacy Read full story › Source: The Drum...
Read More
Industry News
