Posts made in July, 2022

on Jul 8, 2022

By Webb Wright The organization aims to draw attention through online panels, live-tweeting, and a mysterious, soon-to-be-announced collaborative project. The Women’s National Basketball Association (WNBA) is taking to Twitter to promote its upcoming All-Star Weekend. The brands are also trying to keep fans on the edge of their seats by teasing a new collaborative project, the details of which have yet to be revealed. The WNBA All-Star Weekend starts tomorrow — All-Star Saturday — with the Skills Challenge and the 3-Point Contest. The All-Star Game will take place between Team Wilson (captained by A’ja Wilson) and Team Stewart (captained by Breanna Stewart). The first new Read full story › Source: The Drum...

on Jul 8, 2022

By Audrey Kemp To celebrate both National Tattoo Day and National Ice Cream Day on July 17th, frozen dessert brand Drumstick is testing the devotion of its fans in a new sweepstakes: would they get a Drumstick tattoo for a year’s supply of free sundae cones? Drumstick’s newest campaign might seem a bit nutty, but for ice cream devotees, it doesn’t get much sweeter than the chance to win one year’s worth of free frozen desserts. All they must do is get some ink. Starting today and running through July 31, participants can share a photo of their ice cream tattoo on Instagram or Twitter Read full story › Source: The Drum...

on Jul 8, 2022

By Michael Vromans Michael Vromans, chief creative officer at DPDK, discusses the rise of the gen Z customer, and the importance of knowing who gen Z are to win them over. Do you remember in 2017, when Pepsi launched its ‘Live for Now’ commercial, only to take it down a day after its release? The ad featured supermodel Kendall Jenner, who joins a protest and hands a can of Pepsi to one of the police officers on site, effectively diffusing the situation. The ad faced widespread online criticism, with many viewers dubbing it a tone-deaf trivialization of police brutality and systemic injustice in the US. Read full story › Source: The Drum...

on Jul 8, 2022

By Danielle Long The digital marketing industry codes governing ‘dark marketing’ are inadequate, ineffective, and lack transparency and accountability, according to a new research study by VicHealth. The report by VicHealth, Monash University and The University of Queensland, examining how alcohol, unhealthy food, sugary drinks and gambling products were promoted to people aged 16-25, revealed 97% of ads seen by research participants were “dark”. The study, determines ‘dark marketing’ as ads that are only visible to those targeted by the advertisers, and not published on advertiser accounts where they can be publicly viewed. The research incorporated 204 participants who operated as “citizen scientists” and provided the Read full story › Source: The Drum...

on Jul 8, 2022

By Nicola Murray Following Glastonbury’s epic return after a two-year hiatus, M&C Saatchi Sport & Entertainment’s business director Nicola Murray assesses the role that festivals play, and how the metaverse can work to expand their reach. Festivals are back. Without even muttering the G-word, everyone knows this summer is going to be the one that sees back-to-back weekends in fields entertained by your favorite bands, DJs, bars and a random man in a tutu. Most festivals have been on a hiatus for the last two years, and during this technology and the metaverse were moving on at light speed – particularly in the music Read full story › Source: The Drum...