Posts made in July, 2022

on Jul 15, 2022

By Melanie Baroni Establishing a strong client-partner relationship is essential for good business. M&C Saatchi Sport & Entertainment’s business director Melanie Baroni shares why trust is such an important but undervalued quality in building business relationships. As in all walks of life, trust is the most fundamental part of any successful relationship. Agencies and brands must work together to maximize outcomes, as neither is wholly responsible for success. Some of the greatest long-standing brand-agency partnerships are ones that offer the freedom to challenge each other, encouraging both parties to take creative risks and go beyond the expected. It’s not only vital for brands to Read full story › Source: The Drum...

on Jul 15, 2022

By Danielle Long Training company F45 has launched a social campaign starring former All Blacks Dan Carter and Richie McCaw. The campaign features a film of the former All Blacks, both considered rugby royalty in New Zealand, sweating through an F45 workout. The campaign aims to capitalise on Carter and McCaw’s rugby associations by launching around the current international rugby test between Ireland and New Zealand. The film launched across social channels just before the rugby game. Carter and McCaw are the latest celebrity names to work with F45; the training company is backed by Mark Wahlberg and counts David Beckham, Cindy Crawford, Magic Johnson and Greg Read full story › Source: The Drum...

on Jul 14, 2022

By Ian Darby “This month is our opportunity to show what gender diversity is all about,” says Nikorn Chimkong, The Director of Bangkok Rainbow, a pioneering equality and gender diversity group in Thailand. And he’s not wrong. Throughout June, members of the LGBTQIA+ community and beyond have been celebrating the rich social diversity present across the APAC region and the wider world. As part of Meta’s ongoing Community Conversations series in APAC, June saw the celebration of the diversity of its SMB community by talking with LGBTQIA+ business owners in the Philippines and Thailand. Led by Tukata from the Facebook Thailand team and Gelo Read full story › Source: The Drum...

on Jul 14, 2022

By Danielle Long Health insurer Medibank is encouraging people to rethink their ideas of health in a new campaign and brand platform, ‘You’re only human’. The strategic positioning and creative platform, created by Colenso BBDO, aims to reframe the way people think about themselves and their health, in a bid to promote more positive ideas about health. The integrated campaign explores the extraordinary things humans can do and how humans evolve and adapt if they can’t. The aim of the campaign is to highlight humans as incredible feats of evolution and reframe the saying “You’re only human” as a positive statement rather than a negative Read full story › Source: The Drum...

on Jul 14, 2022

By Audrey Kemp For Shark Awareness Day today, Greenpeace has released ‘The Lonely Shark,’ an animated short film illustrating its latest report, which lifts the net on the overfishing of sharks in the North Atlantic. Every day, about 745 miles of fishing line and nearly 28,000 fishing hooks infiltrate the North Atlantic, ready to deplete the region’s baby shark nurseries. That’s one of the findings of “Hooked on Sharks,” a report conducted by Greenpeace UK and Greenpeace Spain released in tandem with “Hooked on Sharks.” The report, conducted by Greenpeace UK and Greenpeace Spain, exposes how EU fishing fleets from Spain and Portugal have consistently Read full story › Source: The Drum...