Posts made in July, 2022

on Jul 13, 2022

By Jenni Baker “What Netflix did to Hollywood, TikTok is doing to Netflix” – these words from New York University Stern School of Business Professor, Scott Galloway, reflect how the media world is undergoing a renaissance, fueled by the collision of tech and culture. And, it’s changing the way brands view social: it’s no longer social media, it’s social entertainment. Digital media is experiencing its biggest evolution since its inception, presenting new challenges for brands. But, as Kate Kenner Archibald, chief marketing officer, Dash Hudson, says, it’s also “a once in a lifetime opportunity for any marketer to get excited about the opportunity to Read full story › Source: The Drum...

on Jul 13, 2022

By Patrick Kampff As inflation continues to rise worldwide, Patrick Kampff, strategy director at Siegel + Gale, questions how brands can get prepared, and suggests some effective practices to employ for weathering tough times ahead. To say that the UK economy is undergoing tough times lately is an understatement. Reasons aside, it’s well understood that inflation is here to stay – at least in the short term. While this phenomenon is commonplace in other parts of the world, our generation is experiencing it for the first time since the 80s; we don’t necessarily know how to cope with it as consumers. The price of everything Read full story › Source: The Drum...

on Jul 13, 2022

By Audrey Kemp In the ‘spirit’ of Jordan Peele’s new horror flick, ‘Nope,’ SKYY Vodka has launched a 360 campaign that rallies consumers to look skyward. Skyy Vodka has inked a deal with Universal Pictures and Jordan Peele’s production company, Monkeypaw Productions, to release a co-branded campaign inspired by Peele’s upcoming sci-fi horror film, “Nope.” The 160over90-produced spot urges consumers to find out, “What’s in the sky?” hinting at the plot of the film, which hits theatres on July 22. Peele previously released thrillers “Get Out” in 2017 and “Us” in 2019. In his latest pop nightmare, Oscar winner Daniel Kaluuya, Keke Palmer, and Oscar nominee Read full story › Source: The Drum...

on Jul 12, 2022

By Emilie Gazeau While organizations face increasing restrictions to the collection and use of consumer data, in many parts of the industry this is fueling innovation and positive change. Emilie Gazeau, senior director at Artefact, explores this evolution in terms of the opportunities offered by data collaboration. The treasure hunt that used to see companies jealously guard their own data has been turned on its head as brands increasingly see the potential for data collaboration. The reason? Increasing privacy regulations (such as GDPR and CCPA) mean organizations can no longer use the third-party data on which they previously relied. At the same time, they face hurdles Read full story › Source: The Drum...

on Jul 12, 2022

By Jessica Goldesgeyme Personalization. Sustainability. It’s impossible to avoid these topics as a marketer in 2022. But how can they work together to drive responsible decision-making and consumer loyalty? Cecily Hart and Jessica Goldesgeyme, senior consultants at Frog, explore how brands can leverage the untapped relationship between these two buzzwords. It’s common practice for brands to publicize sustainability goals, and consumers now expect it. But the extent to which these goals actually impact their behavior is up for debate. Brands have the ability to help consumers make informed sustainable decisions about their consumption – and 75% of consumers actually want brands to Read full story › Source: The Drum...