By Kendra Clark Adtech firm Criteo is under the gun for alleged privacy violations. But the company denies that it has violated Europe’s data privacy laws. It’s a tenuous time to be walking the data privacy tightrope. Just ask Criteo. The publicly-traded adtech company said in a financial filing today that it has been hit with a proposed fine of roughly $65.4m for alleged breaches of the EU’s sweeping General Data Protection Regulation (GDPR). The news comes some two years after France’s data privacy body Commission Nationale de l’Informatique et des Libertés (CNIL) launched an investigation into the company’s data practices. While specific details concerning Read full story › Source: The Drum...
Read MoreBy DAN WHITEHEAD The way brands grow has fundamentally changed, and to stay in the game gatekeepers need to step up and learn to build brand in real-time. Dan Whitehead, creative director at Frog, explores this new normal. It’s 1959, and you are launching a new product. It’s a fizzy soda, and you need to pick a bottle, a logo, a name. You work with an ad agency and spend an afternoon reviewing options, pick one, grab a boozy lunch and give the order to start putting up posters anywhere you can find space. And thus, a new brand is born. Traditional brands were built Read full story › Source: The Drum...
Read MoreBy John Glenday Audi and Sky Sports have forged a first-of-its-kind partnership to combine their respective strengths in technology and innovation. As the official innovation partner of Sky Sports, Audi will sponsor the Power Meter, an on-screen graphic that evaluates the quality of a kick upon impact using algorithms. Previously introduced as the Strike Meter at the 150th Open Championship in St Andrews, the innovation will now be introduced to cricket, furnishing viewers with a wealth of technical data to scientifically assess the performance of players in real-time. Tony Moore, head of marketing at Audi UK, said: “Live sport is at the forefront of constant innovation, Read full story › Source: The Drum...
Read MoreBy Marie Turner Last month, Google announced a set of new features in the Google Maps Platform to help companies manage their local search presence. Whether you’re new to the platform or managing multiple business locations, these improvements will help you get the best out of the system faster. You can find the official announcement on this Google Cloud blog post or read on for a summary of the five new features and how they’ll improve your local search marketing strategy. 1) Quick and easy appointment bookings using Reserve with Google embeds The headline feature for companies that already have local visibility is <a target=_blank Read full story › Source: The Drum...
Read MoreBy Tom Welbourne Many marketers use Instagram as part of their advertising strategy, adopting the social platform as another space for delivering campaigns and furthering reach. Tom Welbourne, founder and director at The Good Marketer, shares how marketers can make the best use of this medium. If you want to create an Instagram advertising plan, it’s important to know what type of ad format works best for your business. Instagram offers several options, including story ads and carousel ads. In this article, we’ll talk about how each ad format works and how they can help you reach your target audience on Instagram (from the Read full story › Source: The Drum...
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